Marketing Technology Manager at PartsBase Inc. | USA

PartsBase Inc.

Marketing Technology Manager

USA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 5 months ago

Job Summary

Drive a scalable martech stack to power full-funnel demand and revenue growth.

Must-have: 5–8+ years in marketing tech, hands-on with HubSpot/Marketo, CRM, GA4.
Standout: Integrates marketing and RevOps for full-funnel visibility and data governance.

Job Description

Responsibilities

Own the end-to-end marketing technology stack, ensuring it supports full-funnel demand generation and revenue objectives.
Define and execute the martech roadmap aligned to GTM priorities, scalability, and performance.
Evaluate, implement, and optimize tools across marketing automation, CRM, analytics, and digital experience platforms.
Architect and optimize marketing automation workflows (e.g., HubSpot, Marketo, Mailchimp) to support lead capture, nurturing, scoring, and conversion.
Drive lifecycle marketing strategies through segmentation, personalization, and behavioral triggers.
Partner with Sales and RevOps to ensure seamless lead flow, routing, and conversion optimization.
Own the integration and data flow between marketing platforms and CRM systems, ensuring full-funnel visibility and reporting accuracy.
Develop scalable segmentation frameworks within the CRM to enable targeted, high-impact campaigns.
Improve data quality, enrichment, and governance to drive better targeting and performance.
Implement and manage tracking frameworks across all digital channels using GA4, Google Tag Manager (GTM), and UTMs.

Requirements

5–8+ years of experience in marketing technology, marketing operations, or digital marketing in a performance-driven environment.
Deep hands-on expertise with: - Marketing automation platforms (HubSpot, Marketo, Mailchimp) - CRM systems - Tracking and analytics tools (GA4, GTM) - Experimentation and UX tools (Optimizely, Hotjar)
Proven experience building and optimizing martech stacks that directly impact pipeline and revenue.
Strong understanding of lifecycle marketing, attribution models, funnel metrics, and conversion optimization.
Experience leveraging SEO and performance tools (SEMrush, Google Search Console).
Highly analytical with the ability to translate data into actionable insights.
Strong project management and stakeholder alignment skills.
Comfortable operating as a hands-on builder in a fast-paced, scaling environment.

Preferred

Experience in B2B SaaS, marketplaces, or aviation/aerospace industries.
Experience supporting paid media and multi-channel digital strategies.
Background partnering closely with Sales and RevOps in a revenue-driven organization.
Experience supporting long sales cycles and complex buying groups.
Familiarity with outreach and automation tools (e.g., MeetAlfred) and data compliance platforms (CookiePro).

PartsBase Inc.

1.8 Glassdoor

Our technology suite provides industry-leading tools, services, and specialized solutions to advance supply-chain efficiencies for businesses and professionals across the aviation, aerospace and defense industries.

Founded in 1996

Deerfield Beach, Florida, USA

296 employees (17 in marketing)

www.partsbase.com

10% recommend to a friend

18% CEO approval