Responsibilities

• Lead requirements discovery efforts with other workstream stakeholders to understand data needs.
• Translate business objectives into Epics, Features, User Stories, acceptance criteria, and functional requirements.
• Own and manage the product backlog for workstream data requirements and capabilities.
• Partner with architecture, engineering, and analytics teams to prioritize work and align delivery plans with business priorities.
• Develop and maintain roadmaps that balance strategic initiatives, business demand, and technical dependencies.
• Support the creation and enhancement of data capabilities that enable audience development, customer segmentation, personalization, marketing activation, and performance measurement.
• Coordinate user acceptance testing activities and validate delivered solutions against business requirements.
• Identify, document, and manage dependencies, risks, and implementation considerations across the program.
• Drive adoption of new capabilities through communication, training, and enablement activities.
• Partner with teams responsible for reporting and analytics to ensure required data assets are available, accurate, and accessible.

Requirements

• 3-6 years of experience in Business Analysis, Product Ownership, Marketing Technology, Data Products, Analytics, or related fields.
• Experience gathering requirements and translating business expectations into Epics, Features, User Stories, and acceptance criteria.
• Experience working in Agile delivery environments.
• Proven ability to manage priorities across multiple stakeholders and technical teams.
• Strong stakeholder management and influencing skills.
• Experience leading business and technical discussions to drive decisions and outcomes.
• Ability to navigate ambiguity and solve complex business problems.
• Experience working with customer, marketing, operational, or analytics data.
• Strong organizational skills with the ability to manage multiple initiatives simultaneously.
• Ability to communicate effectively with both technical contributors and business leaders.

Preferred

• SAFe Product Owner/Product Manager Certification, Agile Certification, or similar credentials.
• Experience supporting enterprise marketing organizations.
• Experience working within dealer marketing teams.
• Experience supporting B2B marketing initiatives.
• Knowledge of marketing measurement and attribution concepts.
• Experience supporting customer journey and personalization programs.
• Familiarity with AI-enabled analytics, insights, or decision-support solutions.
• Experience working with cross-functional teams in large, complex organizations.
• Experience supporting the adoption and enablement of new technology capabilities.

Benefits

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*