Marketing Strategy Manager

USA (Remote)

$70K/yr – $90K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive marketing review and strategy support for B2B client portfolios, translating goals into cross‑channel campaigns and ensuring quality deliverables.

  • Review and align client campaigns and deliverables across content, email, and paid media.
  • Must-have: Strong track record in B2B marketing and demand generation.
  • Standout: Experience collaborating with cross-functional teams and external contractors.

Job Description

Responsibilities

  • Support marketing strategy development for a portfolio of clients across primarily B2B industries, with occasional consumer brands
  • Participate in weekly client strategy meetings and contribute to client communication and recommendations
  • Help translate business goals into demand generation and marketing campaigns across channels such as content, email marketing, paid media, and digital marketing
  • Review deliverables from our team (content, campaigns, website work, etc.) to ensure strategic alignment and quality before they reach clients
  • Provide input and feedback to internal specialists and contractors executing marketing initiatives
  • Collaborate with our project coordinator to ensure timelines and deliverables stay on track
  • Analyze campaign performance and contribute recommendations to improve results
  • Support identifying growth opportunities within client accounts and assist in recommending new initiatives
  • Help guide messaging, campaign direction, and marketing priorities based on each client’s goals

Requirements

  • 4–7 years of experience in marketing
  • Experience with B2B organizations such as technology, healthcare, SaaS, or professional services
  • Demand Generation Experience (lead generation and pipeline-driving marketing programs across channels)
  • Strategic Thinking (experience contributing to marketing strategies and connecting business goals to marketing execution)
  • Execution & Campaign Ownership (ownership of pieces of campaigns across channels)
  • Team Collaboration Experience (working with marketing teams, specialists, or contractors)
  • Client Exposure (Preferred)
  • Strong Marketing Judgment (ability to review deliverables and provide feedback)
  • Data-Informed Thinking (use metrics and campaign data to inform decisions)
  • Agency Experience (Preferred)

Preferred

  • Agency Experience (Preferred)
  • Client Exposure (Preferred)
  • Experience with consumer brands is a plus

Benefits

  • 100% employer-covered medical plan for employees
  • 401(k) retirement plan
  • Three weeks paid vacation plus nine paid company holidays
  • Six weeks of paid parental leave
  • Birthday day off
  • Volunteer day each year to support a cause you care about
  • Additional PTO earned each year of tenure
  • Remote-first work environment with flexible scheduling
  • Ongoing learning and professional development support
Barrena Branding & Marketing logo

Barrena Branding & Marketing

Barrena Branding & Marketing is a full-service agency that helps businesses strengthen their digital identity and grow their market presence.We offer a wide range of services, including:•Brand strategy and positioning•Website design and development•Marketing strategy and execution•PR and reputation management•Content creation and storytelling (including video and photography)•Email marketing and lifecycle campaigns•Paid media and lead generation•SEO, GEO and content marketing•Social media strategy and management•Talent branding and employer positioningOur à la carte service model gives you direct access to expert strategists, designers, developers, content creators, PR specialists, and marketing managers whenever you need them.We work with companies at every stage of growth, from startups building their first brand to established organizations with thousands of employees. We don’t believe in a one-size-fits-all approach. That's why every strategy is customized to fit your specific business goals and challenges.With experience across 20+ industries, we've helped clients secure millions in funding, win top industry awards, generate thousands of leads, and build memorable brands. The majority of our work comes from repeat clients and referrals, which speaks to how we operate.If you’re looking for executive-level results with the care and attention of a boutique agency, come work with us at Barrena.

Founded in 2023
USA
6 employees (3 in marketing)

Traffic Signals

Monthly Visitors
1.9K
Traffic Source Mix
Search
79.5%
Direct
7%
Referral
5%
Social
7%
Paid
1.4%

Headcount Trend

Current headcount: ~6

Marketing Team

Marketing Team Size
3 (50% of company)