Responsibilities

• Assists in planning and executing marketing campaigns to drive attendance for concerts, festivals, and special events.
• Places all advertising across multiple mediums, including radio, outdoor, social media, digital signage, and other platforms.
• Works with team members to provide timely management of media campaigns, trafficking of creative assets, and the processing of vendor invoices.
• Collaborates with the Senior Manager of Marketing and Communications to write and create email marketing campaigns.
• Conducts pre- and post-campaign analysis focused on indicators such as return on investment, cost of sale, market trends, and product preference.
• Supports audience development initiatives designed to attract and retain younger audiences.
• Monitors digital engagement trends, analytics, and best practices to stay up to date with the latest developments and insights in the field.
• Performs concert duty as required, serving as marketing representative at promotional events as needed.
• Other duties as assigned.