Marketing Specialist II at L.A. Care Health Plan | Los Angeles, CA | $67K/yr – $107K/yr

L.A. Care Health Plan

Marketing Specialist II

Los Angeles, CA (On-site)

$67K/yr – $107K/yrMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own multi-channel marketing programs with a data driven focus on growth and retention, partnering with Sales and Creative to deliver member centric campaigns.

Own campaign planning and multi channel execution from concept to reporting.
Turn response data into actionable recommendations to lift KPIs.
Coordinate with Sales, Marketing and external partners to ensure consistent messaging and timely delivery.

Job Description

Plan, build, track and implement strategic marketing programs across Commercial, Medicare and Medicaid.
Manage writing, editing, creative development; campaign reporting and analysis.
Coordinate with Creative for layout; manage vendor feedback, translations, approvals, and production/fulfillment.
Contribute to digital marketing efforts with knowledge of social, search and other digital strategies.
Collaborate with Sales/Marketing to manage data, growth and retention metrics, and KPI tracking.
Engage media partners and creative vendors to produce campaign deliverables with a member-centric focus.
Develop trend analysis and strategic marketing recommendations from response data to drive outcomes.
Develop growth and retention strategies and enhance campaign performance and retention rates.

L.A. Care Health Plan

3.2 Glassdoor

L.A. Care’s mission is to provide access to quality health care for L.A. County’s low-income communities, and to support the safety net required to achieve that purpose. As a publicly operated health plan, L.A. Care Health Plan serves more than 2.6 million members in Los Angeles County, making it the largest publicly operated health plan in the country. L.A. Care offers four health coverage plans including Medi-Cal, L.A. Care CoveredTM, L.A. Care Medicare Plus and the PASC-SEIU Homecare Workers Health Care Plan, all dedicated to being accountable and responsive to members. L.A. Care prioritizes quality, access and inclusion, elevating health care for all of L.A. County. For more information, follow us on X, Facebook, LinkedIn, Instagram and YouTube.To learn more, visit www.lacare.org. *For urgent inquiries: 1-888-4LA-CARE (1-888-452-2273)

Founded in 1997

Los Angeles, California, USA

2K employees (58 in marketing)

www.lacare.org

57% recommend to a friend

74% CEO approval