Marketing Specialist at Helix Traffic Solutions, LLC | Murfreesboro, TN

Helix Traffic Solutions, LLC

Marketing Specialist

Murfreesboro, TN (Hybrid)

Salary Not AvailableMid LevelPart time

Posted 2 months ago

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Job Summary

Own social and email content execution with a focus on consistent brand messaging and local visibility.

Social and email ownership: create, schedule, and report on content across channels using SendGrid for email campaigns.
Cross-team collaboration: align with leadership and departments to support campaigns and company initiatives.
Local reach and measurement: assist local SEO efforts and provide basic performance insights to guide updates.

Job Description

Responsibilities

Create, schedule, and publish engaging content across company social media platforms.
Assist in developing and executing social media campaigns that support company goals and initiatives.
Design and build email campaigns using SendGrid.
Assist with audience segmentation, list management, and email distribution.
Track and report email performance metrics, including open rates, click-through rates, and engagement.
Ensure brand consistency and messaging accuracy across all communications.
Assist with written and visual content for newsletters, intranet updates, employee communications, and marketing materials.
Assist with creating presentations, flyers, announcements, and promotional materials.
Assist with marketing campaigns and strategic initiatives that support business growth.
Collaborate with leadership and various departments to support marketing and communication needs.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field preferred (or equivalent experience)
Experience managing social media platforms for a business or organization
Familiarity with email marketing platforms such as SendGrid, Mailchimp, or similar tools
Strong written and verbal communication skills
Proficiency with Microsoft Office, Canva, and Illustrator
Excellent organizational skills and attention to detail
Ability to manage multiple projects and meet deadlines in a fast-paced environment

Preferred

Experience with corporate communications or employee engagement initiatives
Basic photography, video editing, or graphic design experience
Knowledge of social media analytics and marketing reporting
Experience working with SharePoint or intranet platforms
Experience managing Google Business Profiles and local SEO initiatives

Benefits

Career growth through training and internal mobility
Culture of safety, service, and integrity
Backing of a national organization with the heart of a local team
A place where your work directly improves public safety

Helix Traffic Solutions, LLC

Helix Traffic Solutions is a traffic control and work zone management group. The family of companies united under Helix Traffic Solutions provide quality, experienced traffic management services throughout the West, Southwest, Southeast, Northwest, Northeast and the Mid-Atlantic regions.As an industry leader, we quickly and effectively respond to all traffic control service needs, expectations and project requirements. We provide a full suite of traffic management services aimed at providing solutions for projects of any size. While every work zone solution is unique, Helix services generally fall under the following key categories:EQUIPMENT INSTALLATION:We specialize in designing, manufacturing and installing temporary and permanent signage. We also install traffic control devices, such as portable barrier rails, aimed at maintaining a safe roadway during maintenance, construction, and utility work. We are committed to helping our clients achieve their project goals by offering variety and flexibility in our installation services.TRAFFIC CONTROL:Quality traffic control extends beyond directing vehicular and pedestrian traffic within a work zone. We keep an eye on the big picture to prioritize total work zone safety. We have fine-tuned our methods to ensure minimal delays and maximum protection from the hazards of a worksite.FLAGGING:Our certified flaggers are experienced in maintaining a safe and effective flow of people and vehicles throughout a work site. From workers on a job site to pedestrians passing through, they’re equipped to handle any situation. Their training has prepared them to handle large infrastructure projects, like heavy highway sites, to smaller workzones like state and city road closures. Creating safety in a work-zone is their top priority.

Murfreesboro, Tennessee, USA

188 employees (5 in marketing)

www.helixtraffic.com