Marketing Specialist

Atlanta, GA (Unknown)

$50K/yr – $63K/yrMid Level3+ years exp

Posted 12 days ago

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Job Summary

Own and coordinate graduate enrollment marketing campaigns across channels, oversee tracking and analytics, and support events and outreach to advance prospective student engagement.

  • Campaign execution and coordination
  • Analytics and reporting
  • Events and outreach support

Job Description

Responsibilities

  • Assist with the execution of graduate enrollment marketing campaigns across email, CRM, web, social media, digital advertising, and other channels.
  • Coordinate campaign timelines, project tasks, vendor communications, and related administrative activities.
  • Support campaign tracking, dashboard updates, analytics reporting, and performance monitoring.
  • Assist with website content, email communications, marketing materials, and other promotional resources.
  • Support graduate recruitment events, webinars, information sessions, campus visits, tabling activities, and related outreach.
  • Engage with prospective students at recruitment events, answer general questions, and connect them with appropriate programs and resources.
  • Collaborate with colleagues across the university to support enrollment marketing priorities.
  • Help maintain marketing documentation, shared resources, and established processes.
  • Identify opportunities to improve marketing operations and the prospective student experience.

Requirements

  • Bachelor’s degree in marketing, communications, public relations, business, or a related field and three (3) years of relevant professional experience ; or A combination of education, training, and experience may be considered.

Benefits

  • Generous benefits, including health, dental, vision, tuition assistance, retirement, etc.
  • A knowledge-sharing organization that works collaboratively with diverse partners.
  • Professional development opportunity and mentorship
  • A rapidly growing center within an academic setting
Georgia State University logo

Georgia State University

Georgia State is an urban public research university and national model for student success in Atlanta, the cultural and economic center of the Southeast. The largest university in the state and one of the largest in the nation, Georgia State provides its faculty and more than 51,000 students with unsurpassed access to opportunities in one of America's great global cities. Over a period of 10 years, the university raised graduation rates 22 percentage points and eliminated students achievement gaps based on race, ethnicity or income.Its Atlanta Campus offers more than 250 degree programs in 100 fields of study at the bachelor's, master's, specialist and doctoral levels. Home to more freshmen than any other college or university in Georgia, the university's Perimeter College provides more than 30 associate degree pathways at five campuses throughout metro Atlanta.

Founded in 1913
Atlanta, Georgia, USA
13K employees (573 in marketing)

Traffic Signals

Monthly Visitors
5.8M
Monthly Google Ads Budget
$136.9K
Traffic Source Mix
Search
40.3%
Direct
55.4%
Referral
3.6%
Social
0.3%
Paid
0.4%

Headcount Trend

Current headcount: ~12.7K

Marketing Team

Marketing Team Size
407 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$5K
Last Raise
$5K
Grant, 2 years ago

Funding History

  • Dec 2023
    Grant • $5K

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