Marketing & Product Manager

Nazareth, PA (Hybrid)

$62K/yr – $75K/yrMid LevelPart time

Posted 3 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

This role owns end-to-end product marketing for the RV-focused lineup, driving launches, content, and channel campaigns, while collaborating with production and ownership to turn ideas into marketable products.

Lead product launches, marketing calendar, and campaigns across channels
Develop and optimize product pages, merchandising, and communications for shows and dealers

Job Description

Responsibilities

Planning and executing product launches
Managing our marketing calendar
Creating email and social media campaigns
Maintaining and improving product pages in WordPress/WooCommerce
Developing promotions, bundles and cross-sell opportunities
Creating or coordinating product graphics, photography, flyers and sales materials
Keeping product descriptions, pricing, options and merchandising organized
Supporting RV shows, dealers, distributors and other sales channels with marketing materials
Reviewing sales and website data to determine what's working — and what isn't
Helping decide which products deserve more attention and which ones don't

Requirements

Consumer-product or e-commerce marketing
WordPress / WooCommerce
Email marketing
Facebook / Instagram / LinkedIn
Canva and/or Adobe Creative Suite
Basic website and sales analytics
Product photography and content creation
Trade shows or event marketing
RV-industry experience would be great, but it isn't required. Knowing how to market and sell a physical consumer product is much more important.