Responsibilities

• Be hyper focused on lead funnel process, hand off points to the sales team and tracking through the funnel to ensure no lead is left behind
• Use Pardot as the “marketing engine” to manage the client journey, send emails, build workflows, nurture leads, and turn marketing data into insights.
• Optimize segmentation, automation processes and lead lifecycle in Pardot that increases engagement with clients and prospects.
• Own and deploy proactive strategies (coordinating with IT, Sales, and Client Ops) to ensure accurate reporting through accountability, seamless data normalization, data flow, hygiene, optimization, process integration, and Salesforce integrations
• Analyze campaign performance and provide analytics, reports, data, and research to provide actionable insights to find areas of improvement, and show ROI through Google Analytics, Pardot, Salesforce.com, etc.
• Work closely with vertical teams to understand their objectives to drive all nurture campaigns and collaborate to share operation and execution plans.
• Evangelize Pardot best practices, including documentation, guidance, training, and enablement.
• Continually create and manage platform performance, including users, roles, workspaces, programs, campaigns, lists, sync/system errors, forms, landing pages, tracking, automations, segmentation, lead routing, MQL structure, channel management, retention, and privacy policies.
• Serve as primary marketing admin for the websites, webinar tool, and social media platforms.