Responsibilities

• Develop, schedule, and publish content across BTA’s social media platforms such as Facebook, Instagram, and LinkedIn.
• Create and coordinate email newsletters and communications.
• Update and maintain website content.
• Maintain a content calendar that aligns with marketing goals, campaigns, and special events.
• Monitor engagement, respond to comments/messages, and track performance metrics to inform future content.
• Create the written content that accompanies the visual content created by the marketing team.
• Work collaboratively with the Marketing team to create content in the digital realm to increase brand awareness and digital engagement.
• Write clear, concise, and engaging copy for use on social media, email campaigns, promotional materials, and on the website.
• Actively participate as an on-camera and in-content contributor for social media and digital marketing initiatives, including appearing in videos, photos, livestreams, and other branded content to support campaign goals and audience engagement.
• Manage internal requests and workflow coordination.
• Ensure consistency and accuracy across all published materials.
• Assist with the planning, coordinating, and executing of special events for BTA.
• Other duties as assigned.