Responsibilities

• Conduct data analysis to identify trends, insights, and opportunities for improving marketing ROI
• Analyze marketing campaign performance and develop reports and dashboards to track key performance indicators (KPIs)
• Analyze paid media campaign performance (LinkedIn Ads and digital channels) to improve targeting, cost efficiency, and pipeline generation
• Optimize LinkedIn Sales Navigator workflows, including account targeting, lead list development, and campaign alignment to improve audience relevance and engagement
• Apply insights from campaign and audience data to refine targeting strategies and improve customer acquisition effectiveness
• Support A/B testing initiatives and campaign experimentation to evaluate and improve marketing effectiveness
• Leverage AI and data analysis tools to enhance marketing insights, automate reporting, and identify new optimization opportunities
• Support the Marketing team, specifically within Demand Generation, to drive data-informed marketing decisions and improve campaign effectiveness

Requirements

• Currently enrolled in an MBA program
• Strong analytical skills with experience in data analysis, marketing analytics, or business analytics
• Familiarity with digital marketing channels (LinkedIn Ads, paid media, or campaign analytics preferred)
• Experience with data visualization or reporting tools (e.g., Excel, Tableau, Power BI, or similar)
• Ability to translate data into insights and actionable recommendations
• Strong communication and collaboration skills
• High attention to detail and ability to manage multiple priorities

Preferred

• Experience with A/B testing initiatives and campaign experimentation
• Experience with LinkedIn Ads (digital marketing channels)
• Knowledge of AI and data analysis tools to enhance marketing insights (optional)