Responsibilities

• Manages the bank’s marketing technology stack including CRM platform, web/digital analytics platforms, marketing automation, email and social media management tools.
• Partners with Digital Banking and IT/Business Systems teams to ensure integrations between marketing systems and core banking digital platforms are optimized.
• Establishes and manages marketing campaign workflows, timelines, and cross-functional coordination to ensure consistent and timely execution.
• Plans and executes marketing programs (customer acquisition, onboarding, retention) across email, digital, website, social and customer communication channels.
• Develops and implements marketing reporting frameworks and measurement models to evaluate campaign effectiveness, channel performance, customer acquisition, and overall marketing ROI.
• Manages vendor relationships related to website hosting, and its technical maintenance. Ensures website functionality, ADA compliance, and regulatory standards are maintained. Drives website optimization initiatives including personalization.
• Manages and engages the Marketing Analyst, providing guidance on analytics, reporting, and campaign support.

Requirements

• MINIMUM EDUCATION: Bachelor’s Degree in Marketing or Data Analytics or equivalent years of experience.
• MINIMUM PRIOR EXPERIENCE: 6 years in marketing, marketing research/analytics or related experience.
• REQUIRED SKILLS: Outstanding data analysis and reporting capabilities, with the ability to interpret marketing performance metrics, customer insights, and segmentation data to inform strategy.
• Excellent project management, collaboration, and communication skills.
• Skilled in adopting and leveraging technologies to enhance efficiency, communication, and task management
• Experienced in marketing technology platforms, marketing automation tools, dashboards, and CRM systems to manage campaigns and track results.