Responsibilities

• Review, update, and ensure compliance with campaign best practices ( ie nomenclature for campaigns, segments, forms, etc ; campaign creation ; and more)
• Build HubSpot emails, landing pages, workflows, and forms.
• Ensure QA, tagging, UTMs, and compliance with opt-in and CAN-SPAM laws.
• Maintain documentation, templates, and best practices.
• Continuous email and landing page testing .
• Create and manage campaigns in HubSpot <> CRM.
• Manage request intake process.
• Serve as traffic manager for integrated campaign plans – ensuring timelines , email send limits , etc. are accounted for across campaigns.
• Support maintenance of Smartsheet for project management.
• Provide training and enablement to broader marketing team.

Requirements

• Bachelor’s degree in Marketing, Communications, or Business preferred
• 5+ years in marketing operations with advanced HubSpot expertise
• Knowledge of marketing processes, requirements and marketing project management
• Proven ability to report on campaign performance and analyze conversion rates
• Experience managing and coaching junior staff or tech novices
• Excellent project management and communication skills

Benefits

• 3 Medical Insurance options with a company contribution to HSA
• 3 Dental Insurance options including adult orthodontics
• 3 Vision Insurance options
• Unlimited PTO (UPTO)
• Remote or hybrid working environment based on location
• 401k Match 50% of the first 6%
• StayWell Program – a cash reimbursement up to $600 a year toward Wellness