Responsibilities

• Lead day-to-day U.S. marketing operations for product launch and growth
• Plan and execute integrated marketing campaigns across digital channels, including social media, paid media, influencer outreach, email, and community partnerships
• Build and optimize user acquisition funnels for DTC growth, including landing pages, conversion flows, and retention programs
• Work closely with founders, product, and creative teams to shape messaging, positioning, and go-to-market execution
• Manage relationships with creators, athletes, cycling communities, and external partners
• Coordinate launch content, campaign calendars, and channel operations across LinkedIn, Instagram, YouTube, TikTok, and other relevant platforms
• Analyze campaign performance, customer behavior, and channel efficiency, and continuously improve ROI
• Support local activations, events, beta programs, and ambassador programs in the U.S. market
• Help build RyvFit’s brand presence in the cycling and broader outdoor sports space

Requirements

• 3+ years of experience in marketing, growth, or marketing operations
• Proven success in marketing smart hardware, wearable devices, consumer electronics, sports technology products, or internet products with a hardware component
• Strong hands-on experience in digital marketing, including paid acquisition, social media operations, content strategy, and campaign execution
• Experience launching or scaling a DTC brand, consumer tech product, or sports hardware product in the U.S. market
• Strong understanding of performance metrics, funnel optimization, and user growth
• Excellent communication and project management skills
• Comfortable working in a fast-moving startup environment with high ownership and execution intensity
• Fluent in English

Nice To Have

• Passion for cycling, running, or outdoor sports
• Deep familiarity with cycling communities, sports creators, or the U.S. outdoor/sports tech ecosystem
• Experience with Kickstarter, crowdfunding launches, Amazon, Shopify, or DTC growth is a strong plus
• Experience working with early-stage startups is preferred
• Chinese language ability is a plus, but not required