Responsibilities

• Serve as the primary administrator and expert for the Openprise Marketo instance, including system architecture/optimization, user management, and integrations with other platforms
• Work closely with our demand generation and sales teams to understand their needs and provide support for campaign execution, lead management, and pipeline acceleration
• Oversee external web vendors and own the optimization of the company website by managing content and landing pages, ensuring SEO/analytics/tracking integrations, supporting campaign launches, and driving lead capture and conversion improvements in alignment with the broader marketing tech stack
• Develop and maintain comprehensive dashboards and reports to track key marketing metrics, campaign performance, and funnel effectiveness. Provide data-driven insights and recommendations to optimize marketing efforts
• Continuously evaluate and improve our marketing processes and workflows to ensure efficiency, scalability, and data integrity

Requirements

• 5+ years of experience in Marketing Operations (MOPs)
• Deep expertise and hands-on experience with Marketo
• Experience with Salesforce or other CRM systems for dashboard and reporting
• Familiarity with LLMs, Agents, Skills, and MCPs
• Knowledge in web development and web management
• Proven ability to work with and support demand generation teams
• Strong analytical skills with experience in campaign reporting and data analysis
• A builder’s mentality with a track record of creating and improving marketing systems and processes
• Demonstrated knowledge of the B2B marketing landscape and RevOps best practices

Nice to have

Benefits