Responsibilities

• Own email automation, campaign operations, marketing technology, and analytics to support marketing initiatives
• Ensure all marketing efforts are measurable, optimized, and continuously improving
• Streamline marketing team operations to support initiatives that drive growth, enhance brand presence, and improve conversion metrics
• Manage campaign execution from setup through launch, ensuring accuracy and effectiveness
• Coordinate external vendors to support marketing initiatives and campaign execution
• Oversee marketing platforms and tools to ensure they are effectively supporting team needs
• Support website and content operations to ensure alignment with marketing campaigns and initiatives
• Build and maintain the systems, processes, and performance infrastructure that power marketing efforts
• Balance strategic ownership of marketing operations with day to day execution to keep campaigns running effectively

Requirements

• 3 + years of experience in marketing operations or a related field
• Experience with marketing automation platforms such as Pardot or HubSpot
• Strong analytical skills with the ability to use data to inform decisions and improve performance
• Experience managing marketing campaigns and coordinating cross functional stakeholders and external vendors
• Experience with website management platforms such as WordPress
• Understanding of search engine optimization principles and best practices
• Strong attention to detail and ability to manage multiple priorities in a fast paced environment
• Curiosity and interest in using data to understand customer behavior and improve outcomes

Preferred

• Experience working in a business to business marketing environment preferred
• Curiosity and interest in using data to understand customer behavior and improve outcomes

Benefits

• 401(k) Match
• Medical, Dental, & Vision Insurance- 85% of employee premiums are covered by InfoTrack, and 70% for your family premiums
• Employer-funded Short/Long-Term Disability, Life, and Accidental Death & Dismemberment (AD&D) Insurance
• 20 Days of Paid Time Off (PTO)
• 11 Paid Holidays
• “Be Me Time” off for mental health, re-charging, volunteering
• Matching Gift Program
• Monthly Internet Stipend for Remote Employees