Marketing Manager

Reston, VA (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive brand-focused marketing across divisions to support neighborhood openings and generate qualified traffic.

  • Own cross-functional planning with divisional sales teams to align on growth campaigns.
  • Must-have: 5–7+ years in marketing/advertising with brand, digital, and direct marketing experience.
  • Standout: Experience managing multi-channel asset delivery and vendor coordination at scale.

Job Description

Responsibilities

  • Build relationships as the trusted marketing advisor with divisional sales leaders—their key stakeholders—to align on marketing plans that support neighborhood launches and drive qualified traffic.
  • Manage a wide variety of marketing initiatives across assigned divisions, from digital assets and brochures to signage and on-site sales office support.
  • Write or review creative briefs, coordinate with the Brand and Creative team, and ensure the delivery of assets like photography, video, and printed collateral—while keeping brand consistency, deadlines, and KPIs.
  • Attend regular meetings with sales and marketing leadership to report on funnel performance, share insights, and adjust tactics as needed.
  • Collaborate with internal departments such as Creative, Digital & Marketing Technology and Sales Operations, as well as external partners including asset, signage and media vendors, to bring strategies to life.
  • Budget management—track and reconcile expenses to stay within divisional budgets.
  • Respond quickly and effectively with a positive, solutions-oriented mindset when unexpected challenges arise.
  • From preparing for neighborhood openings to closing a neighborhood out, contribute to building brand awareness and driving results.

Requirements

  • Bachelor’s Degree required
  • 5-7+ years of Marketing/Advertising experience with a background in brand marketing, digital marketing, communications and direct marketing
  • The ability to effectively manage multiple projects simultaneously, perform under pressure and pay close attention to detail while staying focused on the big picture
  • Outstanding creative judgment and familiarity developing advertising creative in all forms of media
  • An ability to think both creatively and strategically
  • Salesforce
  • Pardot
  • Monday.com
  • ImageKit
  • Adobe Acrobat
  • Adobe Photoshop
  • Microsoft Office Suite
  • SharePoint

Preferred

  • Stanley Martin is seeking a strategic, detail-oriented, and collaborative Marketing Manager with 5–7+ years of experience to lead and execute integrated marketing initiatives that drive brand awareness and sales growth.
  • An ideal candidate is a proactive problem-solver and strong communicator who can manage multiple projects, partner effectively with cross-functional teams, and deliver results in a fast-paced environment while demonstrating professionalism, adaptability, and ownership.

Benefits

  • Access to competitively priced, high-quality health care options through Aetna, MetLife and EyeMed, along with employer-paid Short Term and Long Term disability, basic life and AD&D insurance (including employee-paid life, Legal Resources, and Aflac supplemental options)
  • Plan for the future by investing in a 401(K), with up to $5K employer match, invest even more with our Health Savings Account (HSA)
  • Put your family first with benefits, including 3 weeks of paid parental leave and a Flexible Spending Account (FSA) for dependent care
  • 12 weeks of paid maternity leave through our Short-Term Disability Plan
  • Receive well-rounded wellness benefits, including free and low-cost mental health resources and support services through our Employee Assistance Program
  • Continue your education with tuition and certification reimbursement
  • Rest and relax with 15 days of vacation (increases with tenure) and 6 days of paid sick leave
  • Protect yourself from identity theft or travel mishaps with our no-cost coverage
  • Receive great discounts on buying a Stanley Martin home and discounts with our partners in mortgage and title services as well as cell phone service through Verizon
  • Get access to your paycheck early with an advanced pay option through Dayforce Wallet
  • Support local charities that are important to you through our Giving Back Program; with up to $250 match, 8 hours leave and more
Stanley Martin Homes logo

Stanley Martin Homes

Welcome to Stanley Martin Homes! At Stanley Martin Homes, we take pride in designing and building new homes. We have a passion for creating beautiful home exteriors, engineering money saving homes, designing functional floor plans, and providing outstanding customer service. In addition to building new homes and neighborhoods, we also have an important role to invest in and give back to the communities in which we do business. In focusing on these aspects, we feel that we have a positive impact on the lives of our customers, trade partners, and employees. Our four core values define how we build our business and our customers' homes: Our team makes a difference, we are homebuyer focused, we have a passion for excellence, and we do the right thing.It is because of our commitment to outstanding homes and our focus on corporate social responsibility as to why over 15,000 families have chosen to live in Stanley Martin communities throughout Northern Virginia, Maryland, Charlottesville, Richmond, Raleigh, Georgia, the Carolinas and Florida.

Founded in 1966
Reston, Virginia, USA
914 employees (74 in marketing)

Traffic Signals

Monthly Visitors
132.7K
Monthly Google Ads Budget
$86.2K
Traffic Source Mix
Search
39.1%
Direct
46.5%
Referral
8.3%
Social
1.3%
Paid
4.6%

Headcount Trend

Current headcount: ~914

Marketing Team

Marketing Team Size
48 (5% of company)
Median Career Experience
10 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
2

Recent News