Own the paid media activation engine for a university-scale program, turning multi-channel campaigns into measurable enrollment impact and a test-and-learn pipeline.

• Activation & Optimization: Lead activation and operational management of paid media campaigns across social, programmatic, video, and display, with ongoing optimization workflows.
• Cross-Functional Leadership: Coordinate launches, timelines, deliverables, and approvals across internal teams and agency partners to ensure strategic alignment.
• Insights & Reporting: Translate performance data into actionable recommendations and share learnings with stakeholders to drive activation changes.