Responsibilities

• Develop and execute a marketing and business development plan focused on private pay and managed care referral expansion.
• Identify and prioritize high-value referral sources, geographic markets, and community segments.
• Partner with leadership to support new program launches (e.g., private pay expansion).
• Build and maintain relationships with: Managed care organizations (Medicare Advantage, PACE plans), Hospital systems, discharge planners, case managers, assisted living facilities, rehabilitation centers, Physician groups and community-based organizations
• Support Associate Executive Director of Home Care on contracting conversations by positioning the organization’s value proposition.
• Increase referral volume and strengthen strategic partnerships.
• Develop campaigns targeting private pay clients and families.
• Enhance community presence through events, education sessions, and local partnerships.
• Collaborate on pricing, service packaging, and messaging to improve private pay uptake.
• Collaborate with development team execution of digital marketing strategies (website, SEO, social media, paid campaigns).

Requirements

• Bachelor’s degree in marketing, Business, Healthcare Administration, or related field.
• 3–4+ years of experience in healthcare marketing, home care, or post-acute care.
• Demonstrated success in growing private pay and/or managed care business a plus but not required.
• Strong understanding of healthcare referral networks and payer landscape.
• Experience with CRM systems, digital marketing tools, and performance analytics.
• Excellent communication, relationship-building, and presentation skills.

Preferred

• Existing relationships with managed care plans or hospital systems.
• Experience supporting payer contracting or network development.
• Background in home care, hospice, or senior services.

Benefits

• Comprehensive medical, dental and vision insurance
• 403(b) retirement plan with employer contribution
• Flexible spending account and transit check
• Employee Assistance Program
• 10 paid holidays
• One sick day per month
• 20 vacation days per year
• Six personal/floating days
• Life insurance
• Long-term disability