Responsibilities

• Own Workbar's content engine and social presence across LinkedIn, Meta, YouTube, and Reddit
• Plan, write, and publish content on a consistent cadence that drives awareness, engagement, and inbound leads
• Optimize content for search and AI discovery, with a working understanding of SEO and AEO best practices
• Manage the content calendar in alignment with monthly themes, campaigns, and key business moments
• Produce content that supports Workbar’s growth such as, newsletters, blogs, case studies, and member stories
• Coordinate podcast guests and own post-production content
• Monitor performance and use insights to sharpen content and campaign strategy over time
• Plan and execute campaigns that drive qualified leads and tours across all Workbar products
• Own campaigns from concept through launch: landing pages, email, copy, and follow-through
• Build and manage email programs and nurture sequences

Requirements

• 3-6 years of experience in marketing (B2B, startup, coworking, or related industries preferred)
• Proven experience executing campaigns that drive leads and pipeline
• Strong content and writing skills across multiple formats
• Experience with email marketing and basic marketing automation
• Experience leveraging HubSpot and analytics tools to inform content strategy and performance measurement (Salesforce familiarity is bonus)
• Ability to manage multiple projects and priorities simultaneously

Preferred

• Salesforce familiarity is a bonus

Benefits

• Health, dental, and vision insurance
• 401(k)
• Flexible work environment
• The opportunity to directly impact growth in a scaling company