Marketing Lead Specialist at Autoliv United States | Auburn Hills, MI

Autoliv United States

Marketing Lead Specialist

Auburn Hills, MI (Unknown)

Salary Not AvailableMid Level5+ years exp

Posted 2 months ago

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Job Summary

Own and orchestrate the customer events and storytelling engine, turning complex engineering into customer value through executive demos, events, and industry engagements.

Event ownership: plan, message, and run of show for customer events, executive demos, and trade shows.
Storytelling: translate technical concepts into clear narratives that resonate with buyers and cross-functional partners.
Cross-functional collaboration: partner with Engineering, Advanced Technical Sales, and business units to highlight key technologies and surface product insights.

Job Description

Responsibilities

Plan and deliver high-impact customer events, executive demonstrations, and trade shows
Design engaging, end-to-end customer experiences—from concept through execution
Own event strategy, messaging, and run of show
Help translate complex engineering concepts into clear, compelling customer stories
Partner with Engineering, Advanced Technical Sales, and Business Units to highlight key technologies
Create narratives that showcase innovation and customer value
Build and manage a portfolio of customer events and industry engagements
Establish priorities and monitor effectiveness
Gather feedback from customer interactions
Ensure insights inform product development and strategy

Requirements

Bachelor’s degree in Business, Engineering, or a related field; Master’s preferred
5+ years in B2B marketing, product marketing, or technical marketing
Experience in customer engagement, events, or experiential marketing
Experience working cross-functionally in a matrixed environment
Background in automotive, industrial, or technology-driven industries

Benefits

Recognition awards, company events, university discount options and many more perks.
Gender Pay Equality

Autoliv United States

3.7 Glassdoor

Autoliv, Inc. is the worldwide leader in automotive safety systems. We develop, manufacture and market protective systems, such as airbags, seatbelts, steering wheels and pedestrian protection systems for all major automotive manufacturers in the world. Our products save 37,000 lives and prevent 450,000 injuries each year. Our ~65,000 employees in 25 countries are passionate about our vision of Saving More Lives and quality is at the heart of everything we do. We have 13 technical centers, with 20 test tracks. In the world of automotive occupant safety, we were the first to introduce the two- and three-point seat belt system and airbags for front and side impacts. We were also the first to launch pyrotechnic belt pretensioners and pedestrian protection systems. Autoliv, Inc. is a publicly traded Delaware U.S. corporation with its headquarters in Stockholm, Sweden. The shares are listed on the New York Stock Exchange (NYSE: ALV) and the Swedish Depository Receipts on Nasdaq Stockholm (ALIV sdb). For more information go to www.autoliv.com.

Founded in 1953

Stockholm, Skåne County, SWE

18K employees (717 in marketing)

www.autoliv.com

70% recommend to a friend

74% CEO approval