Responsibilities

Requirements

• 10+ years in B2B marketing, with meaningful time in healthcare technology, health IT, or enterprise SaaS
• Product marketing experience - you have owned product positioning, competitive analysis, or go-to-market strategy for a technology platform; you understand how to translate engineering capabilities into buyer-relevant value propositions
• Direct experience managing a PR or content agency - you know how to brief an agency, hold them accountable to a strategic narrative, and evaluate output quality at a senior level
• Strong writing and strategic communication - you can produce a clean first draft of a Forbes byline, an analyst briefing document, or a board-ready narrative without heavy editing; your writing demonstrates product depth, not just marketing polish
• Healthcare industry fluency - you understand payer/provider dynamics, regulatory context (CMS, NCQA, InterQual), and can credibly discuss healthcare AI with analysts, prospects, and partners without a glossary
• CMS experience (Sanity, WordPress, Contentful, or similar) - you have managed website content in a headless or traditional CMS environment
• Comfort with marketing analytics (GA4, HubSpot, or equivalent) - you don’t build dashboards, but you read them fluently and translate data into strategic decisions
• US-based with overlap in Eastern, Central, or Pacific time zones - agency management and analyst relations require same-day responsiveness

Preferred

• Experience shaping product positioning in a platform or multi-product environment - you have worked at the intersection of product and marketing, not just downstream of it
• Analyst relations experience (Gartner, Forrester, KLAS, Everest Group, or similar industry analyst firms) - you have prepared briefings and understand how recognition cycles work
• Familiarity with healthcare AI, clinical decision support, care management, or population health management platforms
• Experience in a category-creation or market-defining role - you have helped establish a company’s position in a new or emerging category, not just marketed within an established one
• HubSpot experience (we manage a 10K-contact database as a brand asset)
• Experience working in a small, high-velocity marketing team where strategic thinking and hands-on execution coexist - this is not a role where you delegate everything
• Comfort with AI tools (Claude, ChatGPT, Midjourney, etc.) as part of your daily workflow - our leadership team believes AI fluency is a force multiplier, not a nice-to-have