Responsibilities

• Lead Generation: The Director of Marketing executes marketing programs that generate interest in Arixa's lending solutions across existing and new markets. This includes:
• Executing lead generation programs across digital channels, content, events, and partnerships
• Supporting geographic and segment expansion through targeted market messaging
• Establishing visibility into where leads are generated and how they are converted by the Loan Origination team to optimize marketing programs
• Lifecycle Marketing: The role is accountable for building a structured lifecycle marketing approach that reflects how Arixa clients engage over time. This includes:
• Designing marketing strategies for key lifecycle stages, including new client onboarding, active loan periods, loan payoff, and re engagement
• Establishing clear messaging and program intent for first time borrowers, repeat clients, and lapsed relationships
• Creating consistent, relevant communications that reinforce Arixa's expertise and ongoing value
• Content & Messaging: The Director of Borrower Marketing is directly responsible for creating and owning Arixa's borrower-facing messaging and content. This includes:
• Developing messaging frameworks and core narratives that support lead generation, lifecycle marketing, and sales conversations
• Drafting borrower communications, including newsletters, whitepapers, marketing collateral, and event communications
• Maintaining consistency of voice, tone, and positioning across all channels

Requirements

• Degree from a college or university with an emphasis in Advertising, Marketing, or related field
• 8–10+ years of marketing experience, preferably in lending, fintech, or complex financial services
• Strong content creation skills, spanning digital, thought leadership, and marketing collateral
• Proven experience building demand generation and lifecycle marketing programs
• Strong project management skills with ability to prioritize and execute in fast-paced environment
• Comfortable partnering with origination/sales teams to drive business growth
• Knowledge of CRM systems, preferably Salesforce and Pardot

Preferred

• Experience in lending, fintech, or complex financial services.

Benefits

• Annual discretionary bonus program.
• Medical, dental and vision insurance.
• 401K with Safe Harbor contribution.
• Two weeks (ten days) paid time away excluding sick time.
• Six sick days.
• Ten paid holidays
• One floating holiday.