Responsibilities

• Collaborate with Operations and seek appropriate community partnerships to create brand and property recognition; generating interest and leads.
• Assist Director of Marketing & Events in the design and implementation of traditional, digital and social marketing plans to attract potential renters and retain existing residents.
• Create and maintain marketing materials and templates including print media, digital campaigns, and email marketing campaigns.
• Conduct competitive marketing analysis to identify pricing and positioning opportunities within each submarket.
• Oversee quality and accuracy of company websites, property websites, ILS listings, GMB pages, and email campaigns including regular updates to Google AdWords, building of SEO strategy, and the designing of content consistent with Mills brand.
• Execute and manage SEO, PPC, and other digital marketing campaigns, while staying within budget and maximizing return on ad spending.
• Track, report, and analyze the impact of web content, marketing campaigns, SEO and PPC campaigns monthly.
• Coordinate collateral production and distribution of new content consistent with branding guidelines; includes photography, videography, floor plans, site maps, virtual staging, virtual tours, property logos, and digital ads.
• Monitor and report on property-level brand reputation and listings and assist onsite teams with review and survey management.
• Develop and maintain Mills Brand Guidelines.

Requirements

• Bachelor’s degree in marketing, communications or 3 years of experience in a related field.
• Minimum of one year of professional marketing experience within the property management industry
• Strong understanding of traditional, digital, and emerging marketing channels including the latest trends, technologies and methodologies in graphic design, web design, creative writing, and marketing production
• Proficiency with Adobe Creative Suite (InDesign, Photoshop, Illustrator), Microsoft Office (Excel, PowerPoint, Word, Outlook), and Google Analytics
• Ability to think creatively while possessing analytical skills to forecast and identify trends and challenges
• Strong project management and organizational skills to effectively manage multiple projects simultaneously
• Excellent communication abilities
• Experience with platforms such as RealPage, Knock CRM, Yardi, or Entrata

Preferred

• Experience with HTML and Canva preferred
• Familiarity with reputation management and online leasing tools