Responsibilities

• Vendor Management & Coordination
• Identify, vet, and onboard marketing specialist vendors (SEO agencies, web developers, AI consultants, ad agencies, etc.) to support franchisee needs
• Serve as primary liaison between vendors and internal teams, managing contracts, deliverables, timelines, and quality standards
• Oversee SEO & HubSpot vendors to optimize franchisee websites and landing pages for AI-enhanced search (e.g., Google SGE, ChatGPT, Perplexity)
• Coordinate with design and development vendors for website updates, landing page creation, and digital asset production
• Monitor vendor performance through KPIs and regular check-ins, making recommendations for optimization or replacement as needed
• Marketing Operations & Workflow Enhancement
• Build and maintain scalable marketing workflows and processes that support all franchisees consistently
• Develop and document standard operating procedures (SOPs) for marketing support functions
• Identify operational bottlenecks and inefficiencies; propose and implement solutions
• Coordinate marketing technology integrations between platforms (SingleOps, HubSpot, Biz Dashboards, ad platforms, etc.)
• Track and report on operational metrics related to vendor performance, project completion rates, and franchisee satisfaction
• AI & Self-Service Tool Development
• Design and implement AI-powered self-service portals (e.g., GPT-based Projects or custom LLM repositories) where franchisees can query marketing best practices, pull assets, and access resources independently
• Curate and organize marketing content, templates, brand guidelines, and training materials for easy franchisee access
• Explore emerging AI tools and technologies that can enhance marketing efficiency and effectiveness across the franchise network
• Train franchisees on using new tools and platforms through documentation, video tutorials, or live training sessions
• Project Ownership & Initiative
• Own projects from concept to completion with minimal supervision, including scoping, planning, execution, and post-launch optimization
• Proactively identify opportunities to improve marketing operations, franchisee experience, and vendor relationships——Collaborate cross-functionally with the Marketing Manager, franchise support team, and technology vendors to drive initiatives forward