Responsibilities

• Lead end-to-end development of broker-facing and employer-facing content using traditional and digital channels
• Partner with creative team, marketing team, and subject matter experts to gain a deep understanding of member needs and plan benefits
• Translate technical capabilities and reports into simple, benefit-driven content
• Ensure the ongoing updates of content in formats and channels including print, digital, and web
• Manage multiple projects at once and communicate often and regularly with the Marketing and Sales team to ensure timely execution of marketing deliverables.
• Interpret regulatory/compliance guidelines to ensure content is developed at appropriate reading levels and uses language that complies to state and/or federal regulatory/compliance mandates
• Use data/metrics to evolve materials and increase effectiveness of content messaging and design
• Participate on cross-functional and project teams developing and implementing new marketing strategies, processes, and tools as needed
• Skillfully adapt to and use new technologies and platforms (AI, project management tools) to create content, track work, and stay on top of organizational capabilities
• Present work and topic updates to the larger Studio and Brand & Demand Marketing team as needed

Requirements

• Requires a bachelors degree or equivalent experience in Marketing, Business, Communications, Journalism or related field
• Requires at least 7 years of prior relevant experience in marketing communications, content marketing, advertising, or related field
• Requires at least 5 years of B2B marketing experience, including digital marketing and close partnership with Sales team
• Requires experience developing and executing strategic communication and content marketing plans
• Demonstrated ability to create compelling content for brokers, consultants, and employer groups, translating complex information into clear, value-driven messaging
• Strong experience working with digital platforms, content management systems (CMS), and emerging marketing technologies
• Experience synthesizing input from multiple stakeholders and subject matter experts into cohesive marketing narratives; exceptional content development, storytelling, editing, and communication skills

Preferred

• Healthcare marketing or similar highly regulated industry experience strongly preferred
• Knowledge of advanced marketing principles, concepts, and techniques including marketing analysis and research tools strongly preferred
• Ability to use AI tools and platforms to accelerate content creation while maintaining quality, accuracy, and brand standards