Responsibilities

• Develop and implement comprehensive public relations, marketing, and communications strategies that align with organizational goals and priorities.
• Ensure consistent messaging, branding, and visual identity across all communications channels.
• Serve as the primary point of contact for media inquiries and maintain strong relationships with local and regional media outlets.
• Identify and secure media opportunities that elevate awareness of Lifeline and its programs.
• Develop and manage annual marketing and communications plans, including campaign calendars, key messaging, and performance metrics.
• Monitor industry trends, nonprofit marketing best practices, and emerging communication platforms to enhance organizational outreach.
• Content Development & Storytelling
• Lead the development of compelling content that highlights the impact of Lifeline, including success stories, donor impact stories, newsletters, annual reports, website content, and fundraising materials.
• Research and incorporate relevant statistics, trends, and community data into marketing and communications materials.
• Oversee content creation for print, digital, video, and social media platforms.
• Ensure all communications accurately reflect the mission, values, and voice of Lifeline.
• Digital Marketing & Social Media
• Develop and manage Lifeline’s digital marketing and social media strategy
• Oversee content planning, creation, scheduling, and engagement across Instagram, Facebook, LinkedIn, YouTube, TikTok, Threads, BlueSky and emerging platform
• Analyze social media and digital marketing performance and provide recommendations to improve engagement and reach.
• Manage website content and oversee updates to ensure accuracy, relevance, and user engagement.
• Utilize digital marketing tools, email marketing platforms, and analytics to support awareness and fundraising objectives.
• Campaigns, Events & Community Engagement
• Lead marketing and promotional efforts for organizational campaigns, collaboration with philanthropy to develop integrated marketing strategies supporting donor engagement, direct mail appeals, stewardship, and fundraising campaigns, build and maintain relationships with community partners, sponsors, and stakeholders to support marketing initiatives and organizational visibility, plan, coordinate, and attend events to promote Lifeline and strengthen community engagement, oversee event marketing materials, media outreach, photography, videography, and post-event reporting.