Responsibilities

• Brand Strategy, Narrative & Governance: Define and evolve brand strategy, including messaging/narrative frameworks, guidelines, and governance to ensure consistent, high-quality storytelling across channels
• Integrated Campaign Planning & Activation: Build and execute integrated campaigns from strategy through activation—partnering cross-functionally to deliver content development, collaboration, and execution.
• External Channel Strategy & Management: Oversee external channel strategy and execution including web site, social media, tradeshows and customer newsletters, ensuring strong content quality and channel discipline. Guide SEO/SEM strategy as part of an integrated channel approach.
• Measurement, Optimization & Insights: Establish and monitor KPIs; translate results into actionable insights that improve engagement, conversion and ROI.
• Tradeshow & Experience Activation: Oversee enterprise tradeshow strategy and activation for Pest Elimination, partnering with enterprise teams to deliver cohesive experiences and supporting content creation.
• Stakeholder Leadership & Cross-Functional Partnership: Serve as a strategic partner across key stakeholder groups (Marketing/Sales/Ops/HR/Training) to ensure alignment and effective activation across the customer journey.
• People management: Lead and develop the Brand Strategy & Activation team; set priorities, coach performance, and build scalable ways of working.
• Operational Excellence: Own or oversee elements of budget/invoice management and analytics tied to brand activation work.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 8+ years of experience in integrated marketing communications and/or digital marketing communications (B2B and/or enterprise/global experience preferred).
• Demonstrated experience building brand messaging frameworks, ensuring cross-channel consistency, and leading campaign activation.
• Strong understanding of core digital channels and performance drivers (e.g., SEO/SEM, social, content marketing).
• Strong writing, editing, and storytelling skills.
• Proven ability to translate marketing KPIs into business impact and optimization actions.
• Ability to manage multiple priorities and stakeholders in a fast-paced, matrixed environment.

Nice To Have

• Experience with CMS platforms, marketing automation tools, and analytics dashboards.
• Experience supporting end-to-end digital campaign planning and execution.
• Experience leading integrated tradeshow/experiential activations and enterprise partner coordination.
• Familiarity with value proposition work, VOC inputs, and stakeholder management for commercialization support (noted as part of strategic communications leadership for Pest Intelligence).

Benefits

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