Responsibilities

• Strategy Execution: Support the development and execution of a comprehensive marketing and branding strategy for the Northwest Quadrant.
• Leadership Alignment: Work closely with the Marketing Communications Director and the Associate Vice President over the Northwest Quadrant to align marketing efforts with project area goals, recruitment priorities, and stakeholder needs.
• Agency & Vendor Management: Manage day-to-day coordination with the advertising/marketing agency, including creative development, timelines, deliverables, approvals, campaign tracking, and performance reporting.
• Brand Launch Support: Help guide the Northwest Quadrant brand launch, including messaging, visual identity, website content, social media assets, advertising materials, presentations, and stakeholder-facing collateral.
• Campaign Coordination: Coordinate marketing campaigns across digital, print, social media, website, email, trade publications, and other targeted channels.
• Recruitment Collateral: Support the development of site selector- and business recruitment-focused materials, including one-sheets, maps, data summaries, pitch decks, web pages, advertisements, and event materials.
• Database Management: Help build and maintain targeted contact lists for site selectors, brokers, business prospects, industry partners, community stakeholders, and media contacts.
• Events & Promotions: Assist with trade shows, business recruitment events, site tours, stakeholder meetings, and other promotional opportunities tied to the Northwest Quadrant.
• Stakeholder Collaboration: Coordinate with internal teams, public partners, private-sector stakeholders, and consultants to gather information, review content, and ensure marketing materials are accurate and aligned.
• Metrics & Reporting: Track campaign performance, stakeholder engagement, website updates, social media activity, and other marketing metrics to support ongoing strategy refinement.

Requirements

• Education: Bachelor’s degree in marketing, communications, public relations, business, economic development, or a related field. Equivalent professional experience may be considered in place of a formal degree.
• Experience: 5 to 8 years of progressive experience in marketing, communications, branding, advertising, public relations, or business development support.
• Preferred Experience: Prior experience managing vendor/agency relationships, coordinating multi-channel marketing campaigns, developing content, supporting events, and working directly within public-sector, economic development, commercial real estate, logistics, or infrastructure-related projects.
• Core Competencies: Comprehensive knowledge of branding, advertising, marketing principles, and campaign execution.
• Proficiency in digital marketing strategies, including content management, social media, email outreach, and paid media.
• Capability to customize communications for diverse professional groups, including industry partners, public-sector stakeholders, and business executives.
• Commitment to maintaining brand integrity across all visual and written platforms.
• Familiarity with organizing and participating in business development events, trade shows, and conferences.
• Software: Adobe Creative Suite, Canva, Microsoft Office, and various CMS platforms.

Preferred

• Preference for candidates familiar with real estate, logistics, infrastructure, or economic development marketing.
• Prior experience managing vendor/agency relationships, coordinating multi-channel marketing campaigns, developing content, supporting events, and working directly within public-sector, economic development, commercial real estate, logistics, or infrastructure-related projects.

Benefits

• Generational Impact: Work on high-stakes projects that will define Utah’s economic and environmental landscape for the next 50 years.
• A Culture of Innovation: We operate with the agility of a startup and the stability of a state authority. Your ideas don’t just get heard; they get implemented.
• Flexibility that Works: We value outcomes over hours. Our hybrid-eligible environment ensures you can balance professional excellence with your personal life.
• Growth-Obsessed: We invest in our people through professional development and clear career pathing designed to keep you moving upward.
• Total Rewards: The Best-in-Class Package
• Benefits