Marketing & Comm Specialist - College of Education Deans Office

Laramie, WY (On-site)

$56K/yr – $67K/yrMid Level4+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the College of Education’s marketing narrative and drive cross-channel storytelling that ties strategy to enrollment and reputation goals.

Own integrated marketing planning across digital, print, social, and PR to influence awareness and enrollment.
Lead content creation and website strategy that aligns with the university brand for print, web, and social formats.
Shape media relations and campus communications to elevate the college among students, faculty, alumni, and external audiences.

Job Description

Builds and executes marketing strategy for the College of Education. Establish marketing goals and develop systems to track effectiveness, making recommendations as needed to increase effectiveness.
Manage the College's digital, print and multimedia creative content (internal/external websites, emails, newsletters, signage, viewbooks, magazines, etc.)
Manages College-level social media accounts, generate compelling content, and post in a timely manner.
Collaborates with College-level stakeholders to achieve marketing goals (awareness, enrollment, retention, scholarship, etc.)
Assists in the development and distribution of internal communications.
Supports the College's reputation among campus, statewide and national audiences through press releases, faculty/student highlights and achievements, and awareness marketing.
Development and/or communication of informational programs to enhance and maintain favorable perceptions of an organization's accomplishments or agenda. Prepare or edit organizational publications for internal and external audiences. Create informational content that supports the University brand for print, web and social media formats. Increase the visibility of the organization in all media areas.
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas and services.
Establish or maintain cooperative relationships with student groups, representatives of governmental, community, employee, public interest groups, and news and other media.
Identify trends or key group interests or concerns or provide advice on staying current with techniques and approaches.

Provide a website strategy and plan content updates regularly for both the external college website while driving internal communication.
Provide direction and assistance on the most appropriate way to present information and ways to engage the audience. Write press releases and coordinate photo opportunities.
Coordinate special events to promote relations with students, alumni, retirees, and a variety of VIPS.
Arrange public appearances, lectures, contests, or exhibits to increase product or service awareness or to promote goodwill. Work closely with appropriate external resources to ensure efficient functionality of resources.

Coordinate special events to promote relations with students, alumni, retirees, and a variety of VIPS.
Arrange public appearances, lectures, contests, or exhibits to increase product or service awareness or to promote goodwill. Work closely with appropriate external resources to ensure efficient functionality of resources.

Education: Bachelor's degree, preferably in Business, Marketing or related focus
Experience: At least 4 years work-related experience
Required licensure, certification, registration or other requirements: Valid driver's license with a motor vehicle record (MVR) compliant with the Driving for University Business SAP

Generous Retirement Contributions: The State contributes 14.94% of your gross salary, and you contribute 3.68%, totaling 18.62% toward your retirement plan.
Exceptional Health & Prescription Coverage: Enjoy access to medical, dental, and vision insurance with competitive employer contributions, that include 4 deductible options to suit your needs .
Paid Time Off: Benefit from ample vacation, sick leave, paid holidays, and paid winter closure.
Tuition Waiver: Employees and eligible dependents can take advantage of tuition waivers, supporting continuous education and professional growth.
Wellness and Employee Assistance Programs: Stay healthy with wellness initiatives, counseling services, and mental health resources.

University of Wyoming

The University of Wyoming is a nationally recognized educational and research institution that boasts accomplished faculty and world-class facilities.As Cowboys, our grit, optimism, determination and curiosity are what drive the university to deliver social media content that educates, entertains and informs our Cowboy community at large. All viewpoints are welcome, and comments will not be removed based on the viewpoints expressed, provided the comments otherwise comply with this policy. However, the social media moderators of this official university channel reserve the right to remove any user content that is not directly related to the purpose of our social media content. Hate speech, discrimination, harassment, name-calling, bullying, profanity, and comments that threaten the safety of any individual or group will not be tolerated and may be removed. Any comments in violation of local, state, or federal law may be removed. The views and opinions expressed are not necessarily those of the University of Wyoming or its constituents.

Founded in 2006

Laramie, Wyoming, USA

4.9K employees (279 in marketing)

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