Sammons Financial Group

Marketing Automation Specialist

West Des Moines, IA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the delivery and continuous improvement of marketing automation programs in Marketing Cloud, ensuring accurate, compliant email journeys and data-driven optimization across marketing, sales, and analytics.

  • Operate and optimize email journeys and campaigns, including build, test, QA, deployment, and troubleshooting.
  • Collaborate with Marketing, Sales, and Analytics to translate requirements into effective automations and improve client experience.
  • Drive ongoing automation strategy development and process improvements, with a focus on governance and documentation.

Job Description

  • Execute and support digital marketing campaigns and automated customer journeys within Marketing Cloud
  • Focus on day-to-day operational delivery of email and journey campaigns, ensuring accuracy, quality and alignment with processes
  • Collaborate with Marketing, Sales and Analytics to implement campaign requirements and improve client experience
  • Build, test emails and journeys, troubleshoot routine issues, ensure campaigns are deployed efficiently
  • Monitor campaign performance, assist with analytics and optimization through testing and reporting
  • Contribute to ongoing development and execution of marketing automation strategies and process improvements
  • Coordinate and execute campaigns within the marketing calendar; ensure timely, accurate, compliant delivery
  • Build and update emails, templates, audience lists and data extensions using Marketing Cloud, HTML/CSS, dynamic content tools
  • Perform QA testing on campaigns and journeys (rendering, links, tracking, privacy compliance)
  • Execute A/B and multivariate testing; monitor performance metrics; support optimization through reporting
  • Bachelor's Degree in Marketing, Communications or related field preferred
  • 2-4 years' experience in a digital environment (web, social, video, mobile, search, marketing, online advertising or integrated campaigns)
  • 2-4 years' experience in Salesforce Marketing Cloud preferred
  • Experience in the use of marketing automation technology (Salesforce Marketing Cloud, Eloqua, etc.) preferred
  • Experience working across Marketing teams, Client Success, Sales, UX, Product and BI preferred
  • Strong collaboration skills
  • K­nowledge of database management concepts
  • Proficiency in HTML
  • Proficiency in Amp Script preferred
  • Ability to think creatively and identify process improvements
  • Experience in Eloqua or other marketing automation tools (beyond Salesforce Marketing Cloud)
  • AMP Script proficiency
  • Experience working across Marketing, Client Success, Sales, UX, Product and BI is listed as preferred
  • Comprehensive health coverage for you and your family, including Medical, Dental, Vision, HSA & FSA options, and term life insurance
  • Paid time off and paid holidays; Friday afternoons off year-round (work–life balance)
  • 100% company-funded Employee Stock Ownership Plan (ESOP) and automatic enrollment in 401(k)
  • Tuition reimbursement and professional development opportunities across industry, individual, and leadership programs
  • Volunteer time off and nonprofit matching gift program
  • Ownership culture and values-driven workplace emphasizing accountability and teamwork

Marketing Team

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