Marketing Automation & CRM Strategist at Swank Motion Pictures | St. Louis, MO

Swank Motion Pictures

Marketing Automation & CRM Strategist

St. Louis, MO (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize Swank’s end-to-end email and CRM automation, driving lifecycle journeys across markets, while ensuring data integrity, governance, and measurable impact on engagement, pipeline, and revenue.

Lifecycle & Automation: Own full-funnel journeys (nurture, onboarding, engagement, cross-sell, renewal, reactivation) and behavioral triggers.
Dynamics & CRM Governance: Lead Dynamics automation, data flow, integration, tracking, and best-practice governance.
Segmentation & Personalization: Build advanced segmentation across markets, personas, and buying stages with dynamic content.

Job Description

Lifecycle & Automation: Own full-funnel journeys (nurture, onboarding, engagement, cross-sell, renewal, reactivation) and behavioral triggers.
Dynamics & CRM Governance: Lead Dynamics automation, data flow, integration, tracking, and best-practice governance.
Segmentation & Personalization: Build advanced segmentation across markets, personas, and buying stages with dynamic content.
Data Quality & Hygiene: Maintain audience targeting quality in collaboration with CRM and sales partners.
Performance Measurement: Define KPIs, monitor campaigns, and optimize ROI through structured testing.
Campaign Execution: Manage cross-market calendar, development, QA, launch, and mobile optimization.
Collaboration & Standards: Ensure brand clarity, UX quality, and cross-functional alignment with copywriters and designers.
Process Automation: Identify opportunities to automate manual tasks and improve efficiency.
Cross-functional Alignment: Align marketing automation with sales processes and CRM systems.
Governance Documentation: Establish and maintain documentation for segmentation rules and workflows.

Swank Motion Pictures

Founded in 1937, Swank Motion Pictures, Inc.® is a successful, growing business privately owned by the Swank family and led by Tim Swank, Chairman. Headquartered in St. Louis, MO, Swank also houses an office in Paris, France. Swank is the world's largest non-theatrical distributor of motion pictures for public performance and the acknowledged leader in the field.Swank Motion Pictures provides both public performance licensing rights and licensed movies to numerous non-theatrical markets, including worldwide cruise lines, U.S. colleges and universities, K-12 public schools and libraries, American civilian and military hospitals, motor coaches, Amtrak trains, correctional facilities and other markets such as parks, art museums and businesses.

Founded in 1937

St Louis, Missouri, USA

214 employees (30 in marketing)

www.swank.com