Responsibilities

• Strategic & Functional Skills
• Serve as the key point of contact for the client, internal Hearts and Science teams, creative agencies, OM center and external media/data partners to drive integration, delivery and best in class performance media activation
• Develop, own and expand relationships with internal and cross agency partners as well as key strategic partners (Google, Amazon, Meta etc.) to drive excellence in performance and overall program management
• Operate as a performance media subject matter expert within the organization to ensure teams and processes are operating at a high standard, employing best practice, and maintaining expertise
• Work closely with Strategy, Marketing Science and Analytics to ideate on innovation and capability development in the performance media space
• Continually monitor the landscape for new partners and technologies that can be acquired or deployed to up level media capabilities
• Advocate for data-driven decision making by leveraging multiple data sources from tech stack, external partners and internal resources to increase customer acquisition and engagement
• Understand the client’s marketing platform tools, capabilities, and data in order to advise on ways to better leverage them to drive ROI
• Operate as a transformation agent for clients to improve their digital and performance media strategy and execution
• Drive innovation in the areas of custom algorithms powered by machine learning, voice, and new technology media areas

Requirements

• 12+ years of media experience, preferably at an agency or consulting agency
• Track record for successfully driving digital customer growth and revenue across paid media platforms for B2C and B2B brands
• Demonstrated ability to develop and drive strategic media plans for large, complex organizations
• Strong people leader, guiding a team through change and transformation, with an eye on talent development, capability building, and culture
• Track record of building and developing high performing teams
• Proven experience using data analytics to provide greater customer insight, drive innovation and improve efficiency and productivity
• Demonstrated the necessary functional and technical knowledge and skills to deliver in this role
• Strong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities
• Ability to captivate clients and affinity to lead them through transformation
• Creative problem solver with an entrepreneurial spirit