Managers, Fanatics App GTM at Fanatics | New York, USA | $115K/yr – $130K/yr

Fanatics

Managers, Fanatics App GTM

New York, USA (Hybrid)

$115K/yr – $130K/yrManager3+ years expFull time

Posted 4 months ago

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Job Summary

Drive Fanatics App GTM campaigns and cross-OpCo coordination to grow in-app engagement and ecosystem lifetime value.

Must-have: 3–5 years in GTM or integrated marketing
Standout: Cross-functional campaign planning with channel teams and OpCos
Standout: Passion for sports and meaningful customer experiences

Job Description

Responsibilities

Support development of the annual Fanatics App marketing campaign calendar, ensuring initiatives align with ecosystem commercial priorities and key Fanatics moments.
Support execution of Fanatics App GTM initiatives by coordinating campaign briefs, timelines, and cross-functional alignment across channel teams and OpCos to ensure launches go live successfully.
Support development of Fanatics App GTM playbooks that define how ecosystem commercial moments come to life in-app, including both large-scale launches and ongoing BAU activations.
Partner with CRM, Product, Analytics, and OpCo teams to deliver integrated campaigns that drive engagement with Fanatics App experiences including Shop, Free-to-Play, Challenges, and other app-native features.
Assist in positioning and messaging for Fanatics App value propositions and product features, collaborating with Brand and Creative teams to bring campaigns and launches from concept through execution.
Track campaign performance and report on key KPIs, identifying opportunities to optimize engagement, strengthen cross-OpCo discovery, and increase ecosystem lifetime value.

Requirements

3–5 years of experience in GTM, integrated marketing
Bachelor’s degree in Marketing, Communications, or related field.
Strong organizational skills with ability to manage multiple projects and deadlines.
Experience working cross-functionally and building alignment across teams.
Excellent written and verbal communication skills.
Comfortable working in a fast-paced, growth-stage environment.
Passionate about sports, fandom, and creating meaningful customer experiences.
Willingness to travel for key events and offsites.

Benefits

Medical, Dental, Vision, 401K, paid time off and other benefits like GymPass, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more.
We’ll also give you $700 to set up your home office!
For information about our benefits, please visit https://benefitsatfanatics.com

Fanatics

3.3 Glassdoor

Fanatics is a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Founded in 2002

New York, New York, USA

14K employees (1,648 in marketing)

www.fanaticsinc.com

50% recommend to a friend

55% CEO approval