Manager, VIP & Influence

New York, USA (On-site)

$80K/yr – $85K/yrManager4+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

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Job Summary

Drive end-to-end VIP and influencer program execution for luxury fashion and lifestyle brands.

  • Must-have: 4+ years in agency or in-house roles managing paid influencer campaigns and events.
  • Standout: Deep entertainment network and strong on-site leadership at high-profile events.

Job Description

Responsibilities

  • Day-to-day management of VIP and influencer deliverables across fashion, lifestyle, hospitality, and beauty accounts, with a strong focus on events, activations, and fashion shows
  • Lead execution of brand activation, collaborations, press events, fashion shows, and VIP experiences, including on-site support and talent coordination
  • Build and maintain strong client relationships, serving as the primary day-to-day lead and delegating to junior team members as appropriate
  • Provide accurate budget estimates for paid partnerships, including brand ambassadorships, event attendance, social campaigns, and booking DJs/performers
  • Draft and manage talent Statements of Work, outlining deliverables, services, usage rights, exclusivity, timelines, and fees
  • Strategically cast talent for both organic and paid opportunities, aligned to brand DNA, KPIs, audience, and budget
  • Negotiate influencer and celebrity partnerships and execute talent contracts in collaboration with legal
  • Manage paid talent deliverables and approvals, ensuring all deadlines are met and client feedback is addressed efficiently
  • Oversee campaign budgets and partner closely with client and finance teams to ensure third-party collaborators are paid accurately and on time
  • Advise clients on organic VIP and influencer strategy, including seedings, dressing opportunities, guest list curation, and press trip support

Requirements

  • 4+ years of experience at an agency or in-house, ideally within fashion, luxury, entertainment, or lifestyle
  • Proven track record managing paid influencer and VIP campaigns, including events and activations
  • Strong understanding of Instagram, TikTok, and emerging social platforms
  • Demonstrated experience supporting or leading fashion shows, brand events, collaborations, and experiential activations
  • High level of polish, sophistication, and attention to detail—both aesthetically and operationally
  • Strong negotiator with experience navigating complex contracts in partnership with legal teams
  • Confident self-starter who brings ideas forward and contributes meaningfully to client experience and team culture
  • Enthusiastic about attending industry events and building real-world relationships
  • Excellent written and verbal communication, organization, and research skills
  • Positive, solutions-oriented mindset with the ability to thrive under pressure

Benefits

  • Medical, Dental, and Vision plans
  • 401K Employer Match program
  • Commuter Benefits
  • Paid Time Off including Vacation Days, Personal Days, Sick Days, and additional Comp Days
  • Company-wide closure last week of the year
  • 10 Federal Holidays Observed
KARLA OTTO logo

KARLA OTTO

WHO WE AREFounded in 1982, Karla Otto is a full-service brand-building agency, operating from fifteen cities across the globe, Milan, Paris, London, Munich, Dubai, Riyadh, Jeddah, New York, Los Angeles, Hong Kong, Beijing, Shanghai, Singapore, Tokyo and Seoul. WHAT WE DOKarla Otto’s service is unparalleled. Built on the founder’s pioneering spirit, discerning eye and intuition, our global team is dedicated to delivering work that expertly combines detail and local precision with large-scale impact.Blending the best of fashion, beauty, design, lifestyle, and arts & culture, we offer a panoramic view of opportunities and the ability to execute complex ideas.Our loyal network and unrivalled approach to culture and community enables us to take brands to brave new territories.CAREERSAt Karla Otto we are always interested in hearing from our industry's experts in Strategy, Creative, Talent, Experiences and Communication. If you are a driven to deliver excellence, agile and conscientious, as well as want to work with remarkable clients, please review our openings. THE INDEPENDENTSThe Independents is a global group of industry leaders across luxury and lifestyle, comprising Atelier Athem, Atelier LUM, Bureau Béatrice, Bureau Betak, Bureau Future, CTZAR, INCA, K2, Karla Otto, Kennedy, Kitten Production, Lefty, PRODJECT, Sunshine and The Qode. The collective is powerfully positioned to offer streamlined strategy, creative, talent, influencer marketing, experiences and communications services for leading brands across key territories. To find out more, please visit:http://www.the-independents.com/

Founded in 1982
London, England, GBR
485 employees (162 in marketing)

Traffic Signals

Monthly Visitors
9.7K
Traffic Source Mix
Search
45.3%
Direct
36.5%
Referral
7.6%
Social
8.9%
Paid
1.4%

Headcount Trend

Current headcount: ~485

Marketing Team

Marketing Team Size
143 (29% of company)