Responsibilities

• Lead end-to-end execution of TikTok Shop campaigns, aligning activations with broader brand marketing initiatives to ensure a cohesive consumer experience.
• Develop and manage program and campaign-specific investment strategies, allocating budget across paid, earned, and owned TikTok efforts to maximize performance and return.
• Partner with cross-functional teams (i.e. Demand Planning, Marketing, etc.) to forecast demand and align inventory with TikTok Shop campaigns and creator activity.
• Leverage data and performance insights to inform go-to-market strategies, optimize campaigns, and identify key drivers of TikTok Shop growth.
• Lead development and execution of TikTok Shop content strategies that balance brand storytelling with high-performing affiliate and commerce-driven content.
• Monitor content performance and emerging TikTok trends to continuously refine strategies that drive both engagement and sales.
• Act as the internal expert on TikTok Shop, partnering with cross-functional teams to integrate social commerce into broader business strategies.
• Other duties as assigned.

Requirements

• 4+ years proven experience managing social commerce or ecommerce platform, with direct experience in TikTok Shop management.
• Hands-on experience with TikTok Shop or TikTok affiliate commerce
• Experience managing creator or influencer partnerships
• Strong understanding of social commerce trends and livestream selling
• Strong understanding of TikTok Shop management and business unit operations.
• Experience in budget and P&L management.
• Analytics skills and data-driven mindset with ability to interpret data and make data-driven decisions.
• Excellent communication and collaboration skills with ability to lead cross-functional teams and processes.