Manager, TikTok Shop

New York City, NY (On-site)

$85K/yr – $140K/yrManager5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the TikTok Shop GTM and cross-functional operations that turn brand assets into a scalable, profitable shop, with emphasis on channel metrics, agency partnerships, and platform collaboration.

  • TikTok Shop ownership: drive GMV, profitability, and daily Shop performance with data-driven optimization.
  • Cross-functional alignment: coordinate Brand, Marketing, Finance, Supply Chain, IT to ensure forecasting, inventory, and reporting drive decisions.
  • Agency and platform partnerships: oversee agencies and liaison with TikTok account teams to translate signals into action.

Job Description

Responsibilities

Own the TikTok Shop GTM and cross-functional operations that turn brand assets into a scalable, profitable shop, with emphasis on channel metrics, agency partnerships, and platform collaboration.

  • TikTok Shop ownership: drive GMV, profitability, and daily Shop performance with data-driven optimization.
  • Cross-functional alignment: coordinate Brand, Marketing, Finance, Supply Chain, IT to ensure forecasting, inventory, and reporting drive decisions.
  • Agency and platform partnerships: oversee agencies and liaison with TikTok account teams to translate signals into action.
Estée Lauder Companies logo

Estée Lauder Companies

3.8 Glassdoor

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of outstanding luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.To explore our current job openings, go to www.elcompanies.com

Founded in 2007
New York, New York, USA
55K employees (6,397 in marketing)
72% recommend to a friend
72% CEO approval

Traffic Signals

Monthly Visitors
716.7K
Traffic Source Mix
Search
30.2%
Direct
50.3%
Referral
14.5%
Social
4%
Paid
0.7%

Headcount Trend

Current headcount: ~55.2K

Marketing Team

Marketing Team Size
3,910 (7% of company)
Median Career Experience
15 years
Median Tenure
6.7 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$5.2B
Last Raise
$2.5B
Post IPO Equity, 10 months ago

Funding History

  • May 2025
    Post IPO Equity
  • Jun 2024
    Post IPO Debt • $2.5B
  • Feb 2024
    Post IPO Debt • $650M

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