Manager, Strategy & Analytics

New York City, NY (Remote)

$95K/yr – $115K/yrManager5+ years expFull time

Posted 2 months ago

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Job Summary

Own analytics for influencer campaigns in healthcare-focused brands, turning data into actionable storytelling that informs strategy, optimization, and measurable outcomes across influencer KPIs and platform performance.

  • Requirements-driven: Navigate influencer KPIs, social content measurement, and platform metrics to deliver actionable insights.
  • Collaborate with cross-functional teams to translate data into campaign optimizations and business impact.
  • Leverage Python/R, SQL, Tableau/Power BI, and GA to build dashboards and tell data-driven stories that guide investment decisions.

Job Description

Requirements - 5-7 years of experience in digital marketing analytics, influencer performance reporting, or media analytics - Experience working with healthcare clients and understanding of compliance is a plus - Strong attention to detail and a passion for storytelling through data - Excellent communication skills and a collaborative, solutions-first mindset - Comfortable navigating of influencer KPIs, social content measurement, and platform performance metrics - Programming Languages: Python, R - Databases and Querying: Relational databases, SQL - Data Visualization: Tableau, Power BI - Analytics Tools: Google Analytics, SQL, MS Access - Microsoft Suite: Word, Excel (Advanced Formulas, Macros, Pivot Tables), PowerPoint Benefits - Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. - Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Influential logo

Influential

2.8 Glassdoor

Influential is the global leader in influencer marketing, founded in 2013, and is the only influencer company that is a preferred partner of all major social media platforms. Influential uses the industry’s richest data, powered by the smartest AI and human intelligence, to precisely match audiences with creators delivering ROI and measurable business outcomes for brands. Our obsession with brand safety and commitment to inclusion underpins everything we do, and we are trusted by over 60% of Fortune 500 brands.

Founded in 2013
Las Vegas, Nevada, USA
483 employees (119 in marketing)
28% recommend to a friend
43% CEO approval

Traffic Signals

Monthly Visitors
18.3K
Traffic Source Mix
Search
34.3%
Direct
55.3%
Referral
5.5%
Social
3.4%
Paid
1.3%

Headcount Trend

Current headcount: ~484

Marketing Team

Marketing Team Size
110 (23% of company)
Median Career Experience
15 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$51.5M
Last Raise
$15M
Convertible Note, 4 years ago

Funding History

  • Nov 2021
    Convertible Note • $15M
  • Jun 2018
    Series B • $12M
  • Sep 2017
    Series Unknown • $14.5M

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