Lead the implementation and optimization of Dynamic Creative and programmatic campaigns while coordinating cross-functional teams and external vendors.

• Conduct day-to-day oversight of campaign prioritization and lead the execution of tasks including ad mapping, data feed integration, and decision tree configuration required to launch Dynamic Creative, Programmatic campaigns.
• Work as a mentor, supporting Sr. Specialist with campaign launches, identifying the root causes of issues, outlining paths to resolution, and completing QA.
• Support Sr. Manager with strategic priorities and objectives with regards to operational best practices and bringing strategic initiatives and test experiments to life.
• Serve as the first escalation point for Sr. Specialist, working through troubleshooting and execution of more complex requests impacting Go-To-Market execution.
• Lead site tagging and pixel strategy projects, ensuring accurate, compliant measurement and implementation across platforms, channels, and conversion use cases.
• Partner cross-functional with Digital Experience and Marketing Analytics and Experimentation teams to define requirements and scale reliable measurement solutions.
• Establish tagging standards, documentation, and monitoring processes to maintain data quality and support ongoing media optimization.
• Identify opportunities to introduce or improve processes to enable a more efficient and error free Go-To-Market execution, ensuring executional excellence.
• Ownership of capabilities, investigation and development of project plans for piloting emerging technology and trends, ad functionality.
• Collaborate and build strong relationships to establish clear lines of communication with external vendors supporting Paid Media campaign launches.

• Perform QA prior to launch of campaigns, including giving feedback and guidance where needed when items are not correct.
• Consistent monitoring and reporting of campaign performance while live in-market, providing updates to the Paid Media Strategy and Marketing Operations teams in a timely manner.
• Conduct regular check-ins on Ad Serving and Dynamic Creative Optimization to minimize gaps in delivery. Investigate issues and gaps identified in reporting.