Manager, Paid Media at Highwire | Atlanta, GA

Highwire

Manager, Paid Media

Atlanta, GA (Remote)

Salary Not AvailableManager4+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid media strategy and execution across search, social, and programmatic channels to generate demand and leads for B2B clients.

Must-have: 4–6 years of paid media experience in an agency, B2B focus strongly preferred.
Standout: Mentorship of juniors and cross-functional collaboration to scale campaigns.

Job Description

Responsibilities

Develop and lead paid media strategies across the full paid media landscape, including paid search, paid social, programmatic display and video, native advertising, sponsored publisher content, retargeting, and account-based marketing (ABM) platforms.
Plan, launch, and optimize campaigns aligned with client objectives, budgets, and key performance indicators.
Manage campaign budgets, conduct A/B testing, and continuously optimize programs based on performance insights and audience behavior.
Stay informed on platform updates, media innovations, and digital advertising trends to strengthen campaign performance and inform strategic recommendations.
Research and recommend new platforms, formats, and targeting capabilities that support client business and marketing goals.
Advise clients and internal teams on how paid media supports broader integrated marketing strategies and business objectives.
Design paid media programs that support lead generation, demand generation, and brand awareness across the full marketing funnel.
Collaborate with cross-functional teams on integrated campaigns that may include email marketing, retargeting, content promotion, and account-based marketing initiatives.
Ensure campaigns are strategically aligned with messaging, audience targeting, and conversion goals.
Monitor and analyze campaign performance across paid channels and analytics platforms such as Google Analytics and platform-specific reporting tools.

Requirements

4–6 years of digital marketing or performance marketing experience with a strong focus on paid media.
Agency experience working with B2B clients required; experience in professional services, financial services, healthcare, or technology sectors is a plus.
Hands-on experience managing campaigns across platforms such as Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, programmatic platforms, and native advertising networks.
Experience developing integrated paid media strategies across the full marketing funnel to support awareness, engagement, and lead generation goals.
Strong analytical skills and experience interpreting campaign performance data using tools such as Google Analytics and platform reporting dashboards.
Excellent client communication and presentation skills, with the ability to clearly explain campaign strategies and performance insights to diverse audiences.
Strong project management skills with exceptional attention to detail.
Ability to manage multiple client programs and priorities in a fast-paced agency environment.
A curious, strategic mindset and passion for staying ahead of digital media trends and innovation.

Benefits

Competitive salary with merit-based opportunities for growth
Flexible hybrid work model tailored to your schedule and lifestyle
Generous vacation policy, including extended summer and winter breaks
Early log-off on Fridays through our Empower Hours program
401(k) plan with employer matching
Comprehensive medical, dental, and vision coverage, plus FSA options
Paid parental leave benefits
Commuter benefits
Annual Growth Mindset Stipend for books, events, or learning experiences
Monthly technology reimbursement

Highwire

Highwire is a strategic marketing communications agency built at the intersection of innovation and industry.We help ambitious brands navigate complexity, lead markets, and grow with purpose. With integrated capabilities across strategic marketing communications, creative, and insights, we bring clarity where there’s noise – and influence where it matters most.Our team operates at the speed of change, delivering bold ideas and measurable impact across B2B tech, healthcare, cybersecurity, energy, financial services, and beyond.Whether you’re preparing for IPO, entering a new market, or reshaping your category, we’re the partner that helps you rise above.Highwire. Above all.

San Francisco, California, USA

184 employees (40 in marketing)

www.teamhighwire.com