Lead paid media programs across search, social, programmatic, ABM, and related channels to drive demand and pipeline.

• Develop and lead paid media strategies across paid search, paid social, programmatic display and video, native advertising, sponsored content, retargeting and ABM.
• Plan, launch, and optimize campaigns aligned with client objectives, budgets, and KPIs.
• Manage budgets, run A/B tests, and continuously optimize based on performance insights.
• Stay ahead of platform updates and trends to strengthen performance and inform strategy.
• Research new platforms, formats, and targeting capabilities to support goals.
• Advise clients and teams on how paid media fits into integrated marketing.
• Design programs supporting lead generation, demand generation, and brand awareness across the funnel.
• Collaborate with cross-functional teams on integrated campaigns including email, retargeting, content promotion and ABM.
• Ensure campaigns align with messaging, audience targeting, and conversion goals.
• Monitor campaign performance using Google Analytics and platform reporting tools; translate data into actionable recommendations.

Note: Internal data privacy and advertising standards compliance are required.

Benefits are included in the Benefits section below.