Responsibilities

• Translate Global TA marketing strategy into an aligned Global TA marcom strategy and plan with tactics and KPIs
• Partner with TA global protocol marketing managers to deliver on customer needs to translate strategy into high-quality, compliant content and tool-kits including web, social, emailer, video, and sales enablement tools to drive MQLs
• Oversee the creation of core content assets (graphics, visuals, digital collateral, presentations, and videos) to support campaigns and brand initiatives
• Ensure consistent messaging and creative expression across all digital channels, aligned with brand strategy and medical accuracy
• Translate TA strategy into tangible customer facing marketing assets (brochures, pitch decks, campaigns, etc.)
• Support the design and delivery of events such as congresses, trade shows and webinars
• Collaborate with apheresis providers/therapy prescribers/medical experts and KOLs to create educational content and strengthen thought leadership
• Support development and execution of digital engagement, digital campaigns, and lead-capture strategies in collaboration with global marketing, communications, and regional marketing
• Liaise with commercial and education teams to help ensure effective execution of marketing programs
• Partner with commercial teams on field needs to align deliverables to key stages of sales funnel.

Requirements

• Bachelor’s degree in marketing, Communications, Digital Media, or related scientific field; advanced degree preferred
• 7+ years of progressive experience in global marketing and communications, ideally within the healthcare, med tech, biotech, or pharma industry; 3+ years with Advance Degree (ie, MBA)
• Proven expertise in running integrated digital campaigns across multiple platforms (social, display, email, web).
• Demonstrated ability to effectively engage key stakeholders via Strategic storytelling and message translation combined with focused commercial execution
• Proficient campaign management, sales enablement and funnel support, marketing operations and program management
• Effective cross-functional collaboration and data driven decision making
• Strong skills in creative asset development, marketing automation tools, CRM platforms, and analytics
• Experience managing agencies and vendors, with a proven ability to drive efficiency, creativity, and accountability
• Experience in industry/HCP engagement and/or regulated healthcare environments is highly desirable
• Excellent project management and cross-functional collaboration skills with data-driven decision making

Preferred

• advanced degree preferred
• MBA (3+ years with Advanced Degree)

Benefits

• competitive total reward offerings that consist of compensation, benefits, recognition, along with a wealth of other well-being, work-life and recognition programs which support in unlocking the potential for you and your family.
• Included in our expansive list of benefits offerings are multiple group medical, dental and vision plans, a robust wellness program, life insurance and disability coverages, also a variety of voluntary programs such as group accident, hospital indemnity, critical illness, pet insurance and much more.
• To help you save for retirement, we offer a 401(k) plan with a matching contribution and for work-life balance we have vacation and sick time programs for associates.
• For us, it’s about protecting the personal welfare of our associates and their families, helping to achieve personal goals and offering those extra touches for convenience, security and overall peace of mind.