Responsibilities

• Build and run the Marketing AI enablement motion, including intake, prioritization support, office hours, documentation, training, and cross-functional coordination.
• Help teams identify the highest-value AI use cases and shape them into clear briefs, success metrics, and implementation paths.
• Partner with all Marketing functions, as well as Analytics, Legal, Procurement, and other cross-functional teams to reduce duplication, remove friction, and keep AI work moving.
• Create and maintain a central view of Marketing AI initiatives, including tools, pilots, owners, status, and business impact.
• Develop lightweight governance and operating norms that help teams move quickly while staying aligned on privacy, compliance, brand standards, and data use.
• Lead education efforts across the org, including trainings, Lunch & Learns, playbooks, and reusable templates.
• Support teams in turning pilot work into scalable workflows, repeatable systems, and durable documentation.
• Surface insights, adoption trends, and case studies that show where AI is saving time, improving quality, or accelerating launch speed.
• Identify overlap across workstreams and recommend when work should be centralized, standardized, or self-serve.
• Help build an AI-confident Marketing org that can adopt new tools with clarity and consistency.