Responsibilities

• Manage end-to-end influencer collaborations, from creator casting through briefing, execution, and campaign delivery.
• Write and guide sharp creator briefs and ensure ideas are executed at a high creative standard.
• Build strong partnerships with influencers and serve as a trusted collaborator throughout the creative process.
• Partner with Creative Lab teammates and agency partners to develop and execute Yahoo's social content across platforms, including short-form video, memes, copy, reactive content, and campaigns.
• Identify emerging trends, formats, and cultural moments, then translate them into actionable ideas with speed and strong creative judgment.
• Balance social-first, lo-fi content with strategic, high-impact storytelling.
• Partner cross-functionally with Communications, Brand Marketing, Product Marketing, Legal, and agency partners to bring campaigns to life.
• Be a thoughtful creative partner who gives and receives feedback with humility.
• Be comfortable appearing on camera as needed.
• Leverage AI tools to accelerate creative ideation, streamline content development, and improve creative workflows while maintaining a high bar for quality and originality.

Requirements

• 4+ years of experience in social media management, content creation and influencer management.
• Proven ability to develop and execute culturally relevant creator campaigns.
• Experience writing creative briefs and collaborating directly with creators to develop compelling content.
• Exceptional writing and editorial skills with a strong point of view on voice and tone.
• Deep understanding of internet culture, platform dynamics, creator ecosystems, and evolving social behaviors.
• Strong creative instincts paired with strategic thinking.
• Ability to move quickly without sacrificing quality or clarity.
• Experience working cross-functionally and leading creative collaboration.
• A portfolio that demonstrates original creative thinking, excellent execution, and measurable business impact.
• A strong point of view on what makes content culturally relevant (and what makes it cringe).

Preferred

• Experience working for or with a major consumer technology or media brand.
• On-camera or creator experience with a strong understanding of what makes content resonate.
• Familiarity with social listening, analytics, and performance measurement tools.