Responsibilities

• Manage Helen of Troy beauty partnership portfolio (Drybar, Curlsmith, Revlon, Hot Tools) and onboard new partnerships to drive PR and influencer goals.
• Oversee full partnership lifecycle from sourcing talent and coordinating with PR agencies to negotiating contracts, deliverables, relationships, activations, and performance evaluation.
• Lead day-to-day strategy and campaign execution for Prestige’s growing influencer and partnership programs.
• Influencer Relations: build and maintain influencer relationships, manage outreach, fee negotiations, invoices, samples, deliverable tracking, results reporting, content approval, and budget management; manage partnerships through influencer platforms and oversee all influencer campaigns coordinated with external agencies.
• Campaign Planning & Creative Briefs: create campaigns and briefs in line with strategy and brief out to influencer database and PR agencies.
• Metrics Monitoring and Reporting: monthly reporting on all campaign metrics and KPIs; update trackers and present to marketing team; optimize future campaigns; track trends and insights.
• PR Agency Support: manage day-to-day relationship with existing PR agencies for influencer projects; review collateral; support execution of influencer events; manage internal send outs and stock replenishment orders for influencer programs.
• Partnership Building: manage day-to-day relationships of existing and prospective partners; ensure timely delivery of samples and projects.
• Product Gifting: manage product send outs including ad-hoc gifting and mailer campaigns.
• Trend Reporting & Insight: identify influencer trends and activity, compile monthly competitor report on social media, report insights to team.
• External Relationship Management: manage relationships with influencers, ambassadors, platform relationships (CreatorIQ), and external agency relationships.