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Senior Manager, Influencer Marketing & Experiential
pura
Pleasant Grove, UT (Remote)
In-houseFull-timeSenior level6+ years exp.
3 days ago
Manager, Influencer & Creator Marketing
Novato, CA (On-site)
$100K/yr – $148K/yrManager4+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
ai_summary drives influencer and creator marketing strategy and execution across 2K’s global teams, aligning creators with GTM priorities and brand vision.
- Own end-to-end creator programs and campaigns with cross-functional governance.
- Must-have: 4–6 years in influencer marketing with proven campaign management.
- Standout: Strong cross-functional collaboration and data-driven optimization.
Job Description
ai_summary drives influencer and creator marketing strategy and execution across 2K’s global teams, aligning creators with GTM priorities and brand vision.
- Own end-to-end creator programs and campaigns with cross-functional governance.
- Must-have: 4–6 years in influencer marketing with proven campaign management.
- Standout: Strong cross-functional collaboration and data-driven optimization.
2K
4.3 Glassdoor
At 2K, we create unforgettable games that turn players into fanatics. Since 2005, we’ve delivered iconic experiences across PC, console, and mobile for millions of players around the world.2K is home to many talented development studios, including 31st Union, Cat Daddy Games, Cloud Chamber, Firaxis Games, Gearbox Software, Hangar 13, HB Studios and Visual Concepts. 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K; renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin®️ as well as the critically and commercially acclaimed PGA TOUR®️ 2K.Our people are the heartbeat of 2K. We foster a culture where everyone is empowered to come as they are, think boldly, and do their best work - together. 2K is a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).For more information, please visit 2k.com.
Founded in 2005
Novato, California, USA
2.8K employees (1,029 in marketing)
0% recommend to a friend
100% CEO approval
Traffic Signals
Monthly Visitors
3.1M
Traffic Source Mix
Search
51.5%
Direct
38.7%
Referral
6.6%
Social
2.5%
Paid
0.6%
Headcount Trend
Current headcount: ~2.8K
Marketing Team
Marketing Team Size
334 (12% of company)
Median Career Experience
12 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
5
People
HR / Recruitment
Marketing Leadership
Crystal Goldman
VP of Global Marketing, NBA2K
At the company for 1 year 5 months
Eric Alayoubi
Head of Marketing, Sports
At the company for 4 years 7 months
Hendrik Janse Van Rensburg
Senior Director, Head of Global Integrated Marketing
At the company for 5 years 8 months
Ryan Brennan
Head of Mobile Marketing
At the company for 2 years 3 months
