Manager, Influencer at bluemercury | New York, USA | $68K/yr – $112K/yr

bluemercury

Manager, Influencer

New York, USA (On-site)

$68K/yr – $112K/yrManager5+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end influencer campaigns for beauty and fashion partnerships, owning strategy, creator relationships, budgets, and cross-functional execution.

Own end-to-end influencer campaigns from concept through reporting
Must-have: 5+ years in influencer marketing with budget management and negotiation skills
Standout: experience with GRIN or CreatorIQ and strong creator-network building

Job Description

Responsibilities

Lead campaign execution. Manage end-to-end Influencer programs—from strategic planning and talent sourcing to contracting, briefing, content reviews and approvals, and performance reporting
Build strong creator relationships. Identify and cultivate long-term partnerships with Influencers and Creators that reflect Bluemercury’s values and elevate our brand
Oversee paid partnerships. Manage the Influencer content calendar, campaign timelines, and deliverables, ensuring brand alignment and creative excellence
Collaborate on content creation. Partner with Creators to co-develop authentic, social-first content for our social channels
Drive performance with data. Track, analyze, and report on KPIs to inform ongoing strategy and optimize future activations
Stay trend-forward. Monitor Creator economy trends, emerging talent, and platform updates to keep campaigns culturally relevant and ahead of the curve
Manage the Influencer budget. Manage allocations and monitor spend to maximize ROI
Streamline processes. Establish scalable workflows and best practices to enhance efficiency, quality control, and reporting
Work cross-functionally. Collaborate closely with Social Media, Vendor Marketing, Creative, and E-commerce teams on integrated campaigns and brand partnerships
Coordinate gifting opportunities. Work closely with brand partners to facilitate gifting opportunities to Influencer and Creator partners

Requirements

5 plus years of experience in Influencer marketing or Creator partnerships, preferably in beauty, lifestyle, or fashion (agency or in-house)
Proven ability to lead Influencer campaigns from concept to execution with measurable impact
Deep understanding of Creator dynamics and platform-specific best practices
Strong analytical mindset and experience using performance data to guide decisions
Skilled at building relationships with Creators, talent managers, and Influencer agencies
Excellent project management, negotiation, and communication skills
Confident working in a fast-paced environment with shifting priorities
Experience managing budgets and Influencer contracts end-to-end with strong negotiation skills
Excellence in cross-functional collaboration and stakeholder management
Educational Background: Bachelor’s degree in marketing, communications, or related field

Preferred

Beauty industry knowledge/interest is a bonus
Experience collaborating with Creators and talent managers is a plus

bluemercury

3.3 Glassdoor

Bloomingdale’s is America’s only nationwide, full-line, upscale department store. A division of Macy’s Inc., it currently operates 32 Bloomingdale's stores, 21 Bloomingdale's The Outlet stores, and four Bloomie's stores in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Virginia, and Washington. In addition, Bloomingdale's has an international presence with a location in Dubai and Kuwait. We are currently looking for leaders who will help shape our future. At Bloomingdale’s, we seek talented creative people with a passion and entrepreneurial spirit who enjoy the fast paced, exciting world of retail. Having a strong interest in fashion as well as being a natural collaborator helps! In short, we want people with a desire to grow professionally as well as personally because at Bloomingdale’s we provide the tools for both.When you join the Bloomingdale’s family, you are now part of an organization deeply committed to giving back to the communities near and afar. Through strategic philanthropic marketing campaigns or local grass roots efforts, Bloomingdale’s is committed to making a difference.Although Bloomingdale’s is part of a Fortune 100 Corporation, we hold true to the family values of our founding brothers, Joseph and Lyman Bloomingdale. As large as we may become, we will remain intimate and operate Bloomingdale’s with the utmost integrity like a family run business.At Bloomingdale’s, we will always have passion for the business and compassion for each other.

New York, New York, USA

7.5K employees (1,121 in marketing)

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