Responsibilities

• Lead the end-to-end creative process for all in-restaurant POP and merchandise assets from agency briefing and photoshoot direction through creative reviews, legal approvals, and final release.
• Own day-to-day relationships with key external creative agency and production vendor partners, providing clear and actionable feedback across all production rounds to ensure on-brand, on-time, high-quality deliverables.
• Oversee product photoshoots, providing on-site creative direction to ensure quality and brand alignment.
• Lead market test assets to evaluate creative effectiveness and optimize POP placement and messaging to drive product mix and sales performance.
• Ensure all assets consistently reflect brand guidelines, messaging hierarchy, and visual identity standards across all in-restaurant touchpoints.
• Own the menu board promotional calendar, including, mapping placements, QA and coordination of execution with third-party vendors. Closely collaborate cross-functionally to align and test content hierarchy, promotional placements, and messaging effectiveness.
• Lead the design of packaging initiatives for the U.S. market, including creative reviews, QA rounds, and agency coordination through to final artwork release for packaging vendors.
• Oversee creative development and production of OOH assets and partner with the Media team to define creative briefs for digital and static OOH billboard executions.
• Collaborate with the Regional Team and Franchisees to identify POP needs for new store openings and oversee the production and on-site delivery of marketing materials.
• Manage simultaneous, complex workstreams across multiple campaign windows with tight deadlines, balancing quality, operational constraints, and budget while ensuring on-time delivery of all assets.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• 4+ years of professional experience in marketing, with a focus on in-restaurant, retail, or brand marketing execution.
• Experience managing the end-to-end production of in-restaurant signage, POP, and/or menu boards from brief to launch.
• Strong project management skills with the ability to handle multiple simultaneous workstreams, competing deadlines, and cross-functional stakeholders.
• Experience managing external creative agencies and production vendors.
• Excellent cross-functional communication and interpersonal skills; able to navigate complex internal conversations with clarity and confidence.
• Sharp creative eye with the ability to assess and guide visual content against brand standards.
• Proficient in Microsoft Office (PPT, Excel, Word) and Adobe Suite (Photoshop, Illustrator, InDesign).

Nice to Have

• Experience in the QSR industry or a fast-paced consumer brand environment.
• Familiarity with digital menu board platforms (e.g., Stratacache) and print production workflows.
• Exposure to OOH production and packaging creative processes.
• Experience managing or mentoring direct reports.
• Working knowledge of sales analytics and performance reporting tools.

Benefits

• Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.