Responsibilities

• Drive the global partner marketing strategy in support of IBM Partner Plus, translating ecosystem priorities into scalable, partner‑ready demand motions for priority segments.
• Ensure strong Geo alignment, balancing global consistency with local market needs and Select Territory priorities.
• Apply AI‑driven marketing practices (automation, predictive insights, etc) to scale demand creation and improve performance.
• Lead integrated partner programs across the marketing journey- awareness, activation, demand generation, and yield optimization- including VAD marketing, marketplace activation, and full‑funnel plays.
• Scale repeatable playbooks and always‑on marketing engines that accelerate revenue through partners.
• Establish ROI‑focused measurement frameworks to optimize pipeline contribution, progression, and overall yield.
• Lead, coach, and performance‑manage a global team, fostering accountability, inclusion, and continuous improvement.
• Set clear goals and data‑driven success metrics to guide prioritization and decision‑making.
• Manage marketing investments with strong ROI discipline, operational rigor, and compliance across global programs.
• Leaders are expected to spend time with their teams and clients and therefore are generally expected to be in the workplace a minimum of three days a week, subject to business needs.

Requirements

• +10 years of experience in core marketing disciplines, including demand generation, pipeline management, partner marketing, and digital marketing.
• Demonstrated success leading global, matrixed teams.
• Proven ability to use data and analytics to measure performance and optimize outcomes.
• Experience managing marketing budgets, investments, and governance.
• Excellent written and verbal communication skills, with executive-level influence capability.

Preferred

• Master's Degree
• Strong understanding of partner ecosystems, distributors, and multiple routes to market.
• Demonstrated experience applying AI and automation practices within marketing.
• Experience scaling global programs while enabling regional flexibility.