Responsibilities

• Lead search campaign activation and innovation for assigned practice areas, applying deep platform mastery to deliver against defined performance KPIs
• Own end-to-end Paid Search campaign development across Google and Microsoft Ads — inclusive of keywords, ad copy, audiences and bid strategies as well as campaign settings
• Develop Quality Assurance checklists for team to follow and ensure QA processes are being adhered to prior to launches
• Partner with Digital Director to develop quarterly optimization and testing roadmaps and own the execution of these roadmaps
• Contribute to budget planning and projections, providing tactic-level allocation in collaboration with marketing leadership
• Monitor pacing and ensure campaigns adhere to allocated budgets; monitor daily spend and adjust as needed based on CPA performance to maintain pacing accuracy
• Oversee SEM automated bidding strategies and target adjustments, executing weekly optimizations to maximize account performance
• Pull and synthesize performance data weekly to report on impact of recent optimizations and to provide recommendations to strengthen KPI performance
• Enforce account structures, naming conventions, negative keyword management, and compliance standards across all paid search accounts
• Liaise with analytics, insights, legal compliance, and creative teams to ensure flawless campaign execution in a regulated industry
• Troubleshoot campaign delivery issues — including broken tags, trafficking errors, and spend anomalies — escalate appropriately
• Identify and implement process improvements, tooling enhancements, and automation opportunities to streamline delivery and reduce error rates
• Provide day-to-day direction, mentorship, and guidance to SEM specialists and biddable media colleagues to foster knowledge transfer and professional growth
• Support the Digital Director in maintaining Paid Search standard of excellence across accounts and practice areas
• Collaborate with Digital Director to establish and refine standardized workflows and processes for SEM
• Communicate search strategy, performance insights, and recommendations clearly to senior marketing leadership and executive stakeholders
• Contribute to internal points of view on industry trends, platform developments, and emerging paid media innovations

Requirements

• 3–5+ years of hands-on Paid Search / SEM experience, with a strong foundation in performance marketing and lead generation
• Proven proficiency with Google Ads and Microsoft Ads; Search Ads 360 and Google Analytics 4 (GA4) experience a plus
• Demonstrated success managing and optimizing campaigns focused on lead volume, cost-per-action, and conversion efficiency (CPA)
• Strong command of budget management, pacing, and bid strategy execution across multi-account environments
• Experience with keyword research, audience segmentation, negative keyword management, and account structure governance
• Solid analytical skills with the ability to translate data into actionable insights; proficiency in Excel (VLOOKUP, pivot tables, data visualization)
• Demonstrated ability to manage multiple priorities simultaneously, work under tight deadlines, and maintain attention to detail
• Excellent written, verbal, and interpersonal communication skills; comfortable presenting to senior stakeholders
• Proven leadership ability with experience mentoring or delegating to junior team members
• Collaborative, proactive, and solutions-oriented mindset with a demonstrated drive to continuously improve
• Proven self-starter with an ownership mentality

Preferred

• Agency experience or background working as part of a dedicated SEM team of 2–3+ paid search specialists is strongly preferred
• Experience working within or alongside a law firm, legal services company, or other highly regulated industry (finance, healthcare, insurance)
• Familiar with trafficking tools, tagging workflows, and QA processes in complex multi-platform environments
• Experience with SA360 (Search Ads 360) cross-engine campaign management
• Familiarity with AI tools and integrating AI to streamline workflows
• Certifications in Google Ads and/or Microsoft Ads
• Familiar with Kenshoo/Skai, or comparable third-party SEM management platforms
• Experience using reporting and analytics tools such as Supermetrics, Looker, Tableau or comparable BI and data visualization platforms
• Comfort navigating and influencing cross-functional teams, including brand, analytics, product, and legal compliance
• Experience working with Google & Microsoft reps to test new opportunities and keep up with the evolving Search landscape
• Experience with Competitor Intelligence tools such as Adthena, GrowByData, The Search Monitor or Revvim
• Basic understanding of Organic Search; experience in Total Search strategy, testing, and cross-functional collaboration a plus

Benefits

• medical and dental insurance
• 401(k) plan
• paid time off
• paid holidays